In 2018 "Miladenezhka" is the leader of Russian market of microcredit in the segment of PDL (to payday loans) in terms of return on lending assets and the recognition of the target audience. "Miladenezhka" is a network of 1,100 offices located in major regions of Russia and CIS countries with the revenue of 200 million euro a year. There is always a friendly atmosphere in the offices of "Miladenezhka" which makes it unique. All the employees of "Miladenezhka" know how to create the mutual trust. Purchasing a franchise of "Miladenezhka" was a popular and effective way for regional entrepreneurs to enhance their equity. The main feature of business processes of "Miladenezhka" is the highest level of automation in the industry, which allows to provode for an integration with core partners (franchisees, banks, collection agencies, etc.) and to achieve a higher speed of services for customers.