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PERSONAL OFFICE
In 2030 KANZLER is the largest seller of men's clothing and accessories in the world and the most popular brand in the world among men of the middle class. For at least half of the customers, KANZLER is the main source of their wardrobe refresh. At the same time, KANZLER is widely known for its female audience, becoming an important source of gifts for men. Kanzler sales are distinguished by a very high degree of diversification across countries, sales channels and product groups, that protects KANZLER's business from major market risks.
Author: OmniGrade Operator
Published: 25 Jul 16:23
There is no whole geography of the location of the Chancellor’s stores outside the Russian Federation.
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How to ensure accelerated sales growth through the KANZLER online store (and possibly through the mobile app)?
What unique features can make KANZLER stores different from others and more attractive to the target audience?
What could be the original, fundamentally new types of men's clothing (either never before existed in history, or existed before 20-21 centuries), which KANZLER could successfully produce and sell?
What should be the top priority markets for international expansion of KANZLER and channels of entry? And will it be necessary to change the business model or the format of stores for these markets?
How to improve the KANZLER CLUB loyalty program and the related opportunities and privileges in order to turn it into a real Club with its own inner life and thereby manage to increase the number of regular customers and attract new ones?