Recently I read one of the issues of the magazine "PR in Russia" and my attention was caught by one very interesting study conducted by experts at the Harvard Business School and Stanford University. The study is quite extensive, but the basic idea is very simple. We used to assume that the presence of the already achieved results, it is necessary to attract attention, especially in a competitive market. We were waving their diplomas and throws confirmation experience. Nosimsya with awards both in a written his bag and proudly POST customer feedback. A recent study by the Harvard Business School has proven that everything in life is a bit wrong. Studies have shown that achieving a potential leader in the future seem higher achievements already proved itself a leader in this. Fact charm potential associated with the moment of empathy and self-identity. Future leader is closer to us than the unattainable "stars" of the market. This is another reason why you should put your business on the vision of OmniVision. Everyone knows how good you are today, but no one knows what you want to be tomorrow.