Question 16. The most effective and attractive presentation of the festival.
ViolinFest is an extraordinary cultural event in the life of mankind, but it is often not perceived as such due to the lack of short but convincing arguments, disclosing the outstanding role it can play in the development of human civilization and improving quality and finding new meaning of life for millions of people in different countries. What is the best way to present the festival and to talk about its essence, so that this role would be noticed and recognized by as many people as possible?
Friends! I believe that we reached the level of discussion that allowed us to approach the solution of the most important task - the formulation of the definition of the festival - exactly what we need to communicate to the target audience in order to get a return in the form of an increase in the number of fans and income growth.
I propose to start the next draft definition
ViolinFest is a global project (and the company behind it), whose goal is to convey the beauty and depth of violin music. As well as related meanings, knowledge, interpretations and analogies to the minds and hearts of millions of people, companies and organizations in order to make their life and activities more meaningful, harmonious, pleasant and effective.
Probably, there are too many words here - but this is only the first attempt. I hope that by joint efforts we will be able to create a more concise, but at the same time comprehensive and in-depth definition.
ViolinFest is a global project (and the company behind it), whose goal is to convey through the beauty of violin music and the associated meanings of the philosophy of modern naturalism and high quality of life.
In my opinion, is not much clearerLet's try to say in essence, not beautiful.
Maybe you should not decipher the meanings behind the festival, especially in two words
We can say that the festival is looking for such meaningsAnd also by the search for how such meanings arise in other areas of activity (arts, sports, etc.)
And why do I think the reference to other types of art and sports is important? This is a signal, for example, for sponsors, that we are going to convert their fans into fans of classical music. And also as fans to attract people with progressive modern beliefs - for example, supporters of environmental protection.
You can pick up illustrations not only in connection with artists - violinists or composers of violin music, but also on the works of artists associated with the themes of the performed musical works.
For example, one of the main popular themes of the concerts is "The Seasons". In this regard, we can recall the cycle of works "The Seasons" by Francois Boucher - Francois Boucher, in the Rococo style.
Now everything has a scientific basis, it is very popular and well received. Science is popular. And academic violin music enhances cognitive sposonosti. And it is associated with intellektaulno advanced characters - Sherlock Holmes, Einstein ... I'm sure there are studies proving it (and if not, they should be sure to spend!) If you position the festival as an academic popularizer of violin music as drugs to improve cognitive abilities, it can It is well received by a large part of the audience. It can be on the festival's concerts after the concert to organize brain-rings or intellectual party. Presenting concerts, giving scientific justification for why listening academic violin music gives a good effect for the brain.
Yes, I think that cognitive abilities are very important. And the examples with Holmes and Einsten here by the way (and, for certain, this series can be continued). But, perhaps, violin music has a systemic impact. That is, the development of cognitive abilities can manifest itself not immediately after the concert, but as a result of a long immersion in music. Perhaps, cooperation with one of the famous universities would help. If the university agrees to "immerse" in the music of its students, then in one or two semesters it will be possible to look at the results.
You could conduct an appropriate study of the comparative type. I propose to compare the long-term impact - to analyze conservatory students-different faculties: the one that is associated with the violin - and some other. For the objectivity of the research, you can cooperate with conservatories of different countries and even different continents. In response to the time and labor involved in conducting such a study, Omni can offer assistance in disseminating the results of this study.
It seems to me that these should not be conservatories, but universities, and large and well-known. Well, let's say, Harvard, Sorbonne, Oxford, can the Higher School of Economics Humor Students of the Conservatory are associated with music. It seems to me very important to show how violin music changes the perception of the world, the cognitive abilities of people not from the world of music, but from the world of business, science, design, etc. - what is happening at universities QuestionHumor Only in this case, the results obtained can lead to a radical expansion of the audience of the festival. And large universities have trustees' councils, endowment funds - this will solve the problem of financing the necessary research.
Maybe, by the way, ViolinFest could have taken up the compilation of the encyclopedia (or what better to call it Question), dedicated to the great people associated with the violin Question
It seems to me that the era of encyclopedias was in the last century. When the information was in short supply. Now, when there is an enormous amount of information, everyone is fighting for increasing its transparency and attracting attention to it. It would be cool, on the contrary, to popularize (not in the sense of simplifying for understanding, but in terms of making classical violin music more popular). And here the contradiction lies in the formulation itself. But, solving this contradiction, you can achieve the goal and make VF more attractive to the masses.
But why, Wikipedia - is not the modern encyclopedia Question Maybe the word encyclopedia is unsuccessful, but the idea of gathering information about "giants of thought" associated with classical music seems to me to be successful. Then you can organize concerts like "any works of Einstein," for example. The second part - what is "popularize" Question It seems to me that people (including representatives of completely intellectual professions) do not attend classical music concerts for two reasons: 1) the format of the concerts is not convenient (sit two hours in a stuffy hall, etc.) 2) classical music is often perceived as Something old and obsolete (like a locomotive or a steamer). Note Here with these two things, in my opinion, it is necessary to do something.
The arguments are really good. 1) Remoteness from the place of residence of a potential listener plays an important role in the format of concerts. In addition, it is difficult to find time for such leisure. 2) Often at concerts, really, it is boring. With all my love for classical violin music, a 2 hour concert in a traditional setting is often difficult to sit out. Moreover, you need to observe the silence and do not move. From here: and if you try to move the format of concerts towards more casual? Or - even better - to make a concert - combo with partners. With something easier? For example - with the Comedy Club? (Yes, it is ambiguous, but why not?) In the end, sitting at tables with drinks, in a free environment, people can be easier to perceive music.
Yes, in some cities to go to a good concert of violin music is almost impossible. Tatyana, and what about concerts of violin music in Yekaterinburg Question Therefore, in my opinion, it is impossible to represent the festival as a set of concerts, this greatly narrows its activity. But then the question arises: ViolinFest is that QuestionIdea As for the formats, then, maybe we'll remember about the video clips Question Video clips for classical music can be accompanied by nature views - there is an ecological note in this. You can record a video for the music of "Carnival of animals", which Olga recalled with the video series from the life of animals.
Very successful continuation from Michael of my very crude idea about the use of music "Carnival of animals", for popularization among a wider audience. Video clips for the music of the "Carnival of animals" with a video series from the life of animals-Mikhail's time-can be offered for use in schools-not only in singing and music lessons, but also in biology classes, for example. This will help make the lessons less monotonous. Since children love and appreciate humor, it is possible to show even the older group of kindergartens. I think that Tatiana can confirm that this music is understandable to young children. And with the support of the video series will be even more attractive! The international character of Omni will allow to extend this initiative in different countries - from France - as the birthplace of the composer - and with the spread to other countries. In each country, you can supplement the record with the performer from this country - and many more suggestions will certainly come from the rest of the experts. It is especially interesting to know what Mikhail Khanin thinks about this issue.
Another good option is to hold an open international competition of composers on different types of works for violin in different combinations of duets, something like this -
Competition - it's difficult and besides the client to the competitions is bad. This does not mean that you should not try to convince him, but then you need to concentrate on finding arguments. But with what I fully agree - we must work with contemporary composers. Especially if we perceive young people as the target audience (I suggest actively discussing, perhaps, discussing whether this is so).
Academic music is perceived by many as obsolete because it is associated with the names of people who lived many centuries ago. If you can link it to the names of contemporaries and make an accent on it, then this will help break one of the most important stereotypes that hinder the solution of the global task.
And because we are tying wine and violin music through the wine program of the festival, it turns out that you need to drink good wine for perception of violin music, and good wine develops cognitive abilities. There is one more argument in favor of this theory, which can be considered one of the main messages associated with the festival.
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Presentation of the festival through masterpieces of world architecture
Olga several times rightly pointed to the multitude of semantic links between music and painting.
Continuing this logic, I remembered another form of art, where the role played by visual perception - architecture. It is no accident that many architectural structures are called "symphony in stone."
I propose the idea of the project - to appeal to the owners of the buildings, which are architectural masterpieces with calls to declare them symbols of the festival. And then each of these buildings can be associated with a musical product, which it represents (perhaps, from time to time, visitors will be able to hear it).
But there must be an important condition - the building should be built of environmentally friendly materials. (If we agree with the environmental component of the philosophy of the festival) ..
In this way, we will receive another unusual progression of the festival and related meanings around the world.
To consider the issue in this vein, the creative work of Gaudi is immediately recalled. That's really really a "symphony in stone"! His creations are very lively, extremely eco-friendly and as close to nature as possible! It is said that its construction technology can not be repeated and understood until now - it is so close to the natural structure of living organisms.
Gaudi is, of course, coolAnd it is interesting, what musical compositions can be matched to one or another of his masterpieces.
But I did not mean to limit this program to one city or country. Let different buildings in the world participate in such a program and prove their "musicality" (and at the same time, ecological)
I agree that this is a very good example. And in principle (if the idea is accepted as a whole - I did not understand it from the discussion so far), it would be useful to start the list of "violin buildings" from some world famous object. Tolo its owners should be for.
This gives the festival an expansion of the audience. It is an opportunity to mention the name of the festival in unexpected places - next to buildings that are not concert halls, but, let's say, offices, temples, residential doamami, etc.
For architects (if they are modern) - this is a certain distinctive sign that can attract additional customers.
For owners ... If the character of the building is such that the owner will be interested in attracting tourists, then we can talk about this effect. If not, just vanity. Plus, if the owner is a vioman, then it is important for him to be important because of the system of his values.
And, by the way, Vivaldi "Seasons" sounded at a remarkable concert of the festival "8 seasons". This makes the building even closer to the festival
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ViolinFest Festival as the flagship of scientific and technical progress and the competence center for researching the influence of violin music on the way of life of the future
I still do not know well what "introduction to everyday life" is: how it will work, for what audience it will be calculated and most importantly: how it will be presented and explained. I think that it is necessary to discuss this more deeply and then draw conclusions. With elitist culture, too, everything is not easy. What does this mean: art for the elite? Or art for everyone, but at a specially chosen time and in specially selected places in the appropriate entourage?
Let's think about this: why do people listen to music at all? In what situations is music appropriate? Masses listen to pop music, because it constantly changes (does not bother), does not require the work of the brain for its assimilation. Radio stations twist pop, because they get paid for it + they have standard feed algorithms (charts, charts, etc.). In this case, music is appropriate almost everywhere. In order to introduce music into our life, we need to choose the formats in which its placement will be appropriate. It is very important to understand how to monetize classical music. After all, it is available for free. No one promotes it (like pop music). Nobody makes a hit parade. And it is very important that it is not updated. On the one hand, you can bet on nostalgic feelings (but then it is important that the classical violin music was associated with emotional events). On the other hand, the lack of a novelty factor will negatively affect the opportunities for promotion. And in general, of course, in the long term one should bet on mass character. This is a very ambitious goal. But it will require significantly more investment and non-standard approaches than an attempt to promote this music among those who love it so much.
That's actually - a brilliant idea with a hit parade, I think. Why ViolinFest not become the initiator and organizer of the hit parade of violin music compositions? For example, based on the popular vote on the site ViloinFest? As for monetization, this is the topic of a separate big conversation. But we will take for the beginning such kind of the income, as sponsorship. If the festival can prove to potential sponsors that its audience will constantly grow around the world, and at the expense of young people, middle class, etc., then sponsorship money can be significant. And it will be sponsors of the festival, and not a separate concert. After all, how not to twist, one single concert can not have a large audience
Violinvision instead of Eurovision? It is important to attract participants from different countries to the vote. You can organize a spectacular international event from such a vote.
Moreover, Eurovision has long been tired of everyone. But at Eurovision the basic rule is that the song should be NEW. In general, the factor of novelty in all standard musical events is extremely important. What's new can be in the classics? But the hit parade can be not necessarily on the basis of "this song is liked by more people." It can be "the most popular composition" (for example, the most involved in the soundtrack for films). Or "the most athletic composition" (a hit parade of songs suitable for listening during training). Or "maximum relaxation". In general, it will be possible to attract the competition of orange compositions of classical compositions. Invite famous DJ's, performers. It will be easier to do this if the festival is held under the auspices of fashionable ecology. Of course, it will not be a classic in its pure form, but there will be "variations on the topic." But those who are now recognized as classics, did not disdain "variations on the topic."
Eurovision is still a contest of performers. I think ViolinFest will be against something like this, so as not to quarrel with musicians. But the competition of compositions is another matter. Brahms or Tchaikovsky no longer take offense, that their creations have occupied in the hit parade not the first place. But the very fact of having such a hit parade can move public consciousness from the notion that academic music is something archaic and not modern.
Here is a very important point. Something archaic and out-of-date. The fact that the classics is not contemporary art is, of course, so. It can not be modern. It is the opposite of modern art. Is it archaic? Rather, yes, than no .. Another thing is that the archaic and classical periodically comes into vogue again. People are nostalgic, they like what they wore or listened to in their youth. Therefore, the classic can return to the status of "classics". The main thing is to make the classics fashionable. An infusion into the trend of environmental friendliness can help a little in this (listening to classical violin music is fashionable, because this is as natural as the noise of trees or the singing of birds). Or infusion into the trend "Science is cool" (listening to classical violin music abruptly, because it is scientifically proven that it improves cognitive abilities, stimulates the production of endorphins and improves the quality of life).
It seems to me that the mistake here is that in fact academic music can be modern art. Let us take literature, for example, a form such as a novel. The novel is not only the works of Leo Tolstoy or Victor Hugo, but also the works of Paulo Coelho or Haruki Murakami. That is, the novel has survived a century and is not perceived as an archaic genre. Why did this happen with academic music? Maybe it's worth thinking about the form of support and proemoshena modern composers, writing in the genre of academic music Question I'm afraid that for many of our contemporaries the mere fact that there are such modern composers will cause great surprise.
Yes, it already calls) So it turns out that it's not just about the classics? This is a very useful comment. What are the main features of the aspirational violin music - modern or classical?
Quotation from Wikipedia: "Academic music - music, which is in relation to continuity primarily to musical genres and forms (opera, symphony, sonata, etc.) formed in Europe in the 17th and 19th centuries, melodic and harmonious principles and instrumental composition . " That is, nothing prevents writing academic music by contemporary composers, just as nothing prevents modern writers from writing novels, novels and stories-that is, working in genres that were formed centuries ago. And make it attractive to the modern public.
The most original arrangement is that it can be attractive for involving teenagers in the voting. And who will perform these arrangements? People who know how to do this are used to getting good money for their work on such orders. They are paid by those who ordered the arrangement - because then they will receive royalties for performance-that's more than the more successful arrangement. It is problematic to find volunteers here. And more-what will be the Festival of violin classical music here - the violin, and not some other. Violin Fest is also discussed here, not any performance of any classical music.
I think that VF is here, despite the fact that we are looking for new formats for the realization of the idea of classical violin music. The essence of the matter is precisely to find the most successful forms of popularization of classical violin music. The format of the festival is not comprehensive and is at the limit of its capabilities. And the organizers want the classic ViolinFest violin music to become popular and popular in all corners of the world. Michael, please correct me if I misunderstood the task. Therefore, I suggest different forms - from arrangements of classical works and charts to the interweaving of classical music in everyday life and use "for brainwashing."
I think that we are looking for new ways of attracting more people to academic violin music. And, perhaps, and those people who have never met with her in life.
Of course, it should be academic violin music. But it is not necessary to talk about some special arrangements. It seems to me that the hit parade should work this way. The special commission selects several works in different nominations (there must be a nomination "violin music of contemporary composers" and the people vote on the Internet). Everything is simple and at the same time allows you to understand the preferences of the public. Well, or some other algorithm can be proposed. Well, it would be nice to find a sponsor of such a hit parade.
Yes, a good algorithm. The only thing is that, apart from the Internet, there must be an outlet to the general public. Through popular radio stations. Then there is a chance to really popularize the format.
Even if there is, I do not know about it .. But there are popular radio stations in different countries and cities. To offer such radio stations preopt, popularizing academic violin music, will be very appropriate. You just need to call it somehow and give it an interesting form. For example, to make a multivariate world flash mob "In support of ecology". For radio stations, this will be "eco-friendly" music (at the same time promote this connection "academic violin music = ecological and proper music"), for TV - short films about the pristine beauty of nature (accompanied by the same music), for Instagram and social networks - photos and videos for the corresponding Theme.
Again we have to negotiate with a bunch of people - this kills the feasibility of almost all our proposals - the lack of resources for a bunch of negotiations. In a week I'll go to the London Wine Fair, a major international exhibition of winemakers, to try to breathe life into the wine program of the festival - one of the most brilliant ideas born in our discussion. But there will be an opportunity to talk with hundreds of winemakers from around the world at once. And radio stations will have to speak separately Chagrin
Are there any associations of broadcasters? I think that there is exactly - at least to place advertisements on different radio stations. There are negotiations with them. There are, for example, the group "choose a radio" - with these guys you can agree on placing advertisements on almost any radio station. You can try through them.
Unification is an association, but is there an event at which leading radio stations from different countries gather? I'm not sure. Internet - he is still one at all. Maybe you can somehow idea of social network "to marry" with the idea of the hit parade Question
In my opinion, the most promising areas are cognitive development and communication with fine arts. One of these areas will attract the attention of people close to science, education, some health issues ... Another direction is more for the humanities, and for those who like to travel and visit museums and various excursions. Concerts-of course, they will be included! - but not just concerts at all - there are many such. Let concerts be connected by some specific topics in each of these areas, then the number of events will be more - not just a concert, but an exhibition, a lecture, a meeting with some scientific figure in this direction, historical reviews ... Souvenirs will also become more specific for each of these areas. For example, the same souvenir - decoration - is not a decoration at all, but with an explanation of how amber, for example, affects health - and here is the audio recording of music related to the Baltic Sea. For another direction - collect postcards with pictures of paintings, which depict the same kind of decoration, and record music with melodies inspired by marine impressions. And travel to places where amber is found in nature (if in this example). The principle of combining different interests and impressions will work here, then. What is synergy called. At the same time, the sphere will expand to attract possible sponsors.
It seems to me that when we talk about this or that direction of development, it does not have to have anything to do with concerts. This can mean a connection at the level of meanings and signs. As, for example, in the case of a connection with nature. Music reflects the sounds of nature. The trees that the earth gives birth give life to the violin. There are many meanings that people can think about and discuss. And at some point, in addition to talking, there will also be sounds of music - but not necessarily music sounds at concerts - these can be musical fragments that will complement the discussion on the Internet. Or it will be the records that the professor will put in the audience of the University during the lecture. There are a lot of opportunities here, you should not limit them. The main thing is that it works to expand the audience. A large audience is the key to the interest of sponsors, and not otletnye events. And the sponsors need to be convinced that the audience will raspiratsya, and very quickly.Therefore it is very important to show that the audience of the festival will be many times larger than the audience of his concerts.Therefore, it is not in my opinion to exclude any opportunities that carry new meanings that may interest new categories of potential fans of violin music that could be attracted by some new ideas and ideas that show how violin music is deeper, more interesting and more unique than any other music .
Summarizing some interesting thoughts of the ongoing discussion, I will venture to formulate some outline of a possible new presentation of ViolinFest. Let's say ViolinFest is an organization that aims to acquaint millions of people around the world with the beauty of academic violin music and to ensure that thanks to her (the music) their lives are filled with new impressions, ideas and colors, and this would help them achieve spiritual harmony and In the implementation of personal and professional plans. For this, there are several lines of development associated with the meanings associated with classical music. The first line is a series of annual concerts in 10-12 cities around the world. The second line is ecological, connected with its proximity to nature. The third is cognitive, associated with the role of violin music in the development of human intelligence (and here are relevant examples with Einstein and other famous people). The fourth line is synergy with violin sports (we call it archery, badminton, tennis (wherever there is an image of a string), something else, QuestionQuestion). The fifth line is synergy with painting (but any, and the one that is close to the violin music - it still needs to be understood). So, we get the ground for reflection, reflection, debate and changing the way of life of millions of people. But here, incidentally, there is already the effect of monetization - millions of people are already interested in sponsors - not that the thousand that will come to the concert. Despite the chamber discussion, we, in my opinion, got close to very interesting conceptual generalizations - to what was not possible earlier, but it was very important. But I'm ready for any criticism Humor
In fact, the interim summary is very logical. Thank you.
The question that arises in connection with this is the format of development. That is, going beyond the format of the concerts, we are immersed in the search for alternative formats in these areas. It's great.
Each direction is unique, and opens up scope for creativity and ideas.
Also, I propose, as an additional direction, to indicate synergy with the culture of winemaking and the use of wine and other winemaking products. Winemaking is a unique, with a special history and traditions direction. It has special unique specializations and special forms of use.
It would be great to continue the discussion in each direction.
This would greatly enhance the effectiveness of the discussion and the quality of ideas.
I think. That a general discussion is also necessary. Let's imagine that we come to a potential sponsor and he asks "Your festival is what"And it should be answered in three minutes so that it arouses interest and shows that the festival is capable of winning a huge audience - much more than just visitors to concerts.
Therefore, finding the image of the festival, which could be briefly formulated and on which one could build its positioning - the most important task
And about the wine, I completely agree. And one more area, which in my opinion is worth paying attention to is the contribution of the festival to the development of modern technologies (something that we began to discuss recently).
In general, I must say that the change in my attitude towards the tasks that we must solve for the festival was influenced by K2M when they said that they do not want us to invite doctors to discuss and focus on medical topics, but rather concentrate on the question of how Ensure a broad influx of patients (read: platform audience).
Similarly, for festivals, we should focus not so much on the organization of concerts (that the festival itself can do), how much on the call and large-scale expansion of the audience. And for this we need a new approach. And it is here, beyond the competence of customers crowdsourcing and can show its strength.
Of the above-mentioned lines about the second-ecological line - I see a weak spot here in the fact that there are no concerts in the open air, among nature (I remember that there was such a refusal from VF). Against the backdrop of many performances of famous concerts and even performances of operas in the open air, in parks, etc. - this is already non-winning.
It would be fair if the activities of the festival were limited to concerts. But the corner in the botanical garden, where trees and shrubs grow, giving life to the great violin and its divine sounds (and excursions around the garden on these topics) - this can also be the activity of the festival. Disputes on the Internet, the press, during events about how to catch the sounds of nature and its pristine beauty in violin music can also be an activity of the festival. Just like books. Exhibitions, etc.
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"Science is cool" or how to turn something boring into something fascinating and cool on the example of science
I propose to pay attention to this sphere. Always science was considered the lot of "nerds" and zauchek. Previously, the slogan "Science is cool" would have caused a grin (or burning at the stake). And now, with the help of a large-scale methodical work of many people, science receives a different status in a gradual way. Due to what? What did thousands of people around the world do to break the stereotype "Science is boring"? 1. Educational work. Many scientists took the liberty and the burden to write, shoot and promote "science." Thousands of books. Trend. For the festival, you need to come up with a form of "viopoga". If celebrities take upon themselves the educational burden, then there is a chance to break this stereotype. 2. TV series about the steepness of violin music and those who prefer the classics of pop music (for the science series the series began to be created in the 80's). 3. Flash mobs, non-standard bold "tricks." I heard that the famous violinist plays in the passage near the metro free of charge, and then gives concerts at the best venues for a lot of money. This was the transfer to Discovery. 4. Visualize the use of classical violin music. And it's not easy. After all, the visualization of science is also a thing that requires imagination and an unconventional approach.
The message is interesting. Here is just the case when it is necessary to specify in order to make the idea more convincing. Perhaps, cooperation with universities will help here. We have already said that it's worth trying out how violin music affects the creative and cognitive abilities of students. But universities are also centers of world science. Perhaps there is room for cooperation here.
Yes, I agree that concreting is necessary in this case. What was the essence of the proposal: 1. Look at how popularized science (which was previously considered the lot of "botanists" and bores, but now comes out of this status). 2. Make a list of ways that popularizers of science used, and think about which of them will be suitable for the popularization of classical violin music. 3.
I'm still not quite sure that you can draw direct parallels. Still, music is a kind of leisure that should bring pleasure, and science is just a useful thing. I would suggest not to turn off the topic of universities, since this is a place where many things converge. And there it is necessary to try to popularize academic music among young people (because any young people as a target audience does not fit, intellectually advanced, that is, students are needed) and this is a "science temple". Maybe try to introduce music courses in universities? To arrange musical evenings on campuses? Something else?
I agree, you can not direct. The idea of universities is attractive. But in the university environment in the fashion of hookahs and outrage. You can "be bad." And classical violin music is associated, on the contrary, with something right and good. There is no rebellious spirit in it - the necessary attribute of the students. Will not this be an insurmountable obstacle?
Well, it seems to me that in the university environment there is more than one riotousness Humor And listening to the "unpopular" generation of fathers music (and the current 40-year-olds are parents of students) are not big fans of academic music - this is not rebellion Question
Some scientific circles - scientists from universities from Canada - have learned the influence of musical tastes on personal relationships. Remember, in the movie "Beauty=pretty woman", the main man character leads the girl to the opera. For him it's like a test for emotional compatibility - if she takes in heart the kind of music that he likes and feels genuinely similar emotions - she can become a close person, and if she shows emotional deafness - there are no chances for deep personal relationships, emotional attachment, and this is just a one-time random meeting for a short time. So, in my opinion, there is a very promising topic in order to interest young people. To draw psychologists to research on the topic of how to determine the prospects of a couple's relationship with the help of music - whether their joint life will be a deep affection - or have accidentally met and at any time part. Of course, such a topic in any votes will show popularity - a lot of followers etc. It's not just only for young people - but also for those who are going to find the second half for the second time, for example - and this time already want avoid mistake. And if there are many interested - there will appear sponsors.
Olga, a very interesting idea! Now this check is carried out simply by viewing the playlist of your half. If there are many coincidences, super. If little or there are obvious "dips", then the test is not passed. There are still people who are not receptive to music. They are tolerant of any musical preferences of their half. But the fact that music should evoke emotions is, in my opinion, one of the key moments! Music seems boring when it does not cause emotion. Even the low-quality pop music of the 1990s likes people, because it is associated with emotions that people experienced when they were young. I have a favorite violin composition - Antonio Vivaldi-Concerto for violin and orchestra in A minor. I love her very much, because she played it at the graduation concert. I have a lot of emotions connected with it (positive - success at a concert, - and negative - days of heavy rehearsals). But this music gives me positive emotions. And, by the way, my daughter also - she says that this is my mother, and therefore often listens to this song. So I suggest to think in this direction. The question is: in what format can the festival work, so that classical violin music evokes in the audience lively and strong emotions?
There are several favorite melodies, and not all of them I remember (many years have passed). Many so - the names are not remembered. But the hit parade of classical compositions can be an interesting decision (to listen, remember, choose or love a new composition).
Yes, it would be nice if academic music was associated with romantic relationships. But just testing for the similarity of the characters for me does not sound very convincing. Given that now young people in developed countries live together before marriage for several years (not all, of course, but most) they have the opportunity to test their compatibility and without music. But this is no reason to reject the idea. Maybe the festival could pick up music for dates (for money, of course)? True, this is a too laborious story, if it is done for each pair individually.
And if you transform the idea and form a joint playlist for the pair? But now the admirers of academic violin music in the youth environment are not so much as to compare the preferences in it for young couples. IMHO.
I agree that preferences should be formed rather than compared. And, maybe, the appearance of a romantic relationship with a young man or girl can be a reason for forming these preferences? True, I do not particularly understand how.
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Green music. The theme of ecology is a wave in which the festival can merge.
Classics - this is the maximum closeness to the natural, natural, natural. Pure classical violin music is so close to the "green" theme that it may well carry such a meaning. In this case, it is logical to agree with the associations of "green" on joint actions. Concerts can be devoted to the theme of ecology, and environmental organizations - to propagate classical violin music in its best forms. You can even give a special "green" concert (even make green violins). By the way, given that the violins are made of wood, the closeness to the topic is maximum)))
With violins, the idea seems to me not very successful, since the quality of sound is strongly influenced by the lacquer that the violin is covered with. But the idea of ecology seems interesting. But what should be expressed in its embodiment Question This is a question to be pondered over. For example, can WWF be a partner of the festival Question
With the change in the color of the instrument, the idea is unambiguously ambiguous. Fiddlers are very sensitive to their instruments and will not change their color for any other! But. There are violin instruments of a non-classical form and color for special performances (for example, like Vanessa Mae or Lindsey Stirling). If VF is more loyal to the format of performances, then, perhaps, the emerald-colored instruments will be "in the subject". What can be expressed with the idea of ecology: 1. Conduct "green" actions for classical violin music with festival symbols (to give them drama and associate environmental initiatives with academic violin music). 2. At concerts to hold green actions (from collection of batteries and paper for recycling to distribution of biodegradable packages). 3. Make a certain number of "green" tickets - tickets that are given in exchange for "noble environmental affairs". You can think about the list of such cases here or consult with the relevant organizations. 4.
As far as I know the organizers of the festival, their attitude to green violins will definitely be negative. But in fact, the idea is very good and there are many ways in which the festival could emphasize its environmental friendliness (again, I do not want the festival to be associated exclusively with concerts). For example: - The festival could organize cooperation with botanical gardens, where trees grow, from which they produce violins (pear, cherry, acacia, cypress, nut, etc.). Perhaps in the botanical gardens do "corners of the festival" - you can choose some rare beast in the form of a mascot of the festival - the performance of violin music could accompany the screening of films about wildlife. And, probably, this is not all. In general, it seems that there could be many fruitful ideas here.
And if the festival is not just concerts, but WHAT is it? In general, I perceived VF as a set of concerts, united by one common idea. What other forms can be close to the organizers of the festival?
The forms that we will offer and justify HumorNote Actually, this is the question that we are discussing. It is clear that the festival should include concerts, but the idea of the festival only as a set of concerts in my opinion dooms it to a relative failure. First, there are a lot of concerts - it's not original. Secondly, concerts are available to a very limited circle of people on Earth (not all cities have concert halls), and many people do not have interesting or difficult concerts for perception. Then you can not earn a lot at concerts, since you have to pay musicians fees and bear other expenses (and making high-profit business from the festival is one of our tasks). Therefore it is clear that the festival should have a direct relation to violin music, but to be something very broad and original. What is QuestionQuestionQuestion This is the most important issue of our discussion. Of course, the question is difficult, but important. The fact that we talked about research, training, environmental friendliness - everything can have a relationship to the answer.
The connection with the ecology of the violin festival seems to be slightly strained - why is the violin a more eco-friendly instrument than a cello, piano or harp, for example, where there are also many wooden parts. The festival can support some kind of environmental events, of course - it is in any case positive - but it seems that it is supposed on this page to search for investments in favor of the Festival, and not to search for directions where the Festival itself would invest its own funds.
Tension or not tension depends on how we explain this. You can say that a person is comfortable living in a clean and protected environment. Similarly, a person should be comfortable living in a world of violin sounds and these two comforts and two harmonies complement each other. And if, for example, the festival takes up the arrangement of the "violin corners" in the botanical gardens of the world (at least ideologically), then all people (both locals and tourists) who will come to botanical gardens and see this connection of the world of nature and the world of music. And the expansion of the audience of the festival not only at the expense of spectators of today's concerts, but also at the expense of visitors to botanical gardens and nature lovers in general will not be noticed and sponsored by Humor It seems to me that our goal is not only to treat the already familiar semantic links between nature and music, but also to seek and invent new ones. And by introducing new meanings, we can give people a different look at a harmonious world where good wine (remember the wine program of the festival), eternal music and beautiful nature will be combined.
Then this option is possible - botanical gardens around the world buy the rights to use the music records of the Festival. The inclusion of a record - topics in accordance with the season, in musical pavilions - is included in the case of approaching tourists to such a gazebo. In greenhouses is included under a specially stipulated program, then a study is conducted - how exactly different types of music influence the growth and development of plants. Such results will be of interest to professional florists - designers who decorate gardens, parks and estates with beautiful plants - use various ornamental bushes, flower beds, etc. Such professionals are very interested in making their plants grow faster, broader, or brighter in color , Or blossomed faster, bloomed longer - etc. If scientific data on experiments with music are obtained, they can pay for obtaining detailed data and relevant recommendations.
There may be a lot of options for cooperation. For example, special descriptions near trees used for the production of violins, lectures, excursions, musical evenings in gazebos in the garden, the publication of books or at least brochures. Or, perhaps, the creation of "musical gardens, where the sounds of music could be combined with the sounds of water (for example, from fountains or waterfalls), singing birds ...
And this cooperation can be bilateral. On the site of the festival there may be a section devoted to nature. There can be photo exhibitions at concerts.
About the connection between academic violin music and ecology. The environmental friendliness of the instrument was not implied (although this is an interesting addition!)) It implied communication at the level of the idea. In music there are different directions: the most "natural" and "right" is canonical classical music. Violin music is one of the most classic types of music. In contrast, say, from pop music or rap, which is attributed to non-traditional musical directions. Ecology is something natural. Environmental programs and initiatives protect the natural state of nature, as the festival protects "the most natural" music. As far as I understood the organizers of the festival, classical violin music is close to them, and they want to promote it.
Yes, I also think it is very important to communicate at the level of the idea. Practical advice can be given a lot (and it is very useful), but it is also important not to miss the creation of the philosophy of the festival, immersion in its meaning. Having created the philosophy of the festival, we will be able to formulate a message for its target audience. I really like the idea of a connection between "pristine music" and "pristine nature", it is very deep and can help find allies and partners.
In continuation of the idea of naturalness - to create music for everyday life. We remember that in films, the action takes place with music. Often the soundtrack is put on classics, and it creates a mood for the viewer. I suggest making classical violin music a part of everyday life. Project "Soundtrack to life". What is the point? Make music tracks for listening in everyday situations - for an active day, for jogging or a gym, the morning for a charge of cheerfulness and mood, an evening for calming, a soundtrack for reading books and for preparing for a session .. The tracks should be time-measured by about 40 minutes . Where music should sound: 1. In parks, arboretums, botanical gardens. Hours of cheerfulness and hours of relaxation. 2. In shops and shopping centers. 3. By radio in a 10-minute format (for example, on Business FM or "talking" radio - Echo Moscow type). 4. As office music. 5. In the gym. 6. In transport - trains, trains, buses. Music should be sold next to the place where it sounds (or identified as available for purchase with an indication of the purchase location). If music becomes part of everyday life, it will be perceived as natural.
Of course, there are different options for the impact of music-soothing or invigorating ... in parks and botanical gardens and even in offices - I can imagine that somehow one can agree on such sounds to allow paid promotion. But on the radio and in shopping malls - everyone wants to advertise, get profit - it's unlikely that the Festival can afford to pay for advertising time - paid sound.
Watching how to submit Humor In the shopping centers and in every store often sounds just music. Sometimes it is interrupted by advertising, but in general, stores often use music to stimulate buying activity. Active, incendiary music raises the mood and sets up shoppers to something else to please themselves. Being in a positive mood, people like themselves more in new clothes. And in parks, botanical gardens and offices include just radio. Not a special selection of music and advertising, but just radio. I will assume that it will be quite realistic to agree with parks around the world that they are connected to such a project. Moreover, without payment from VF. It is important that the project itself is well represented. For example, it can be in the format of "flash mob" (variation on the theme of flash mob). World flash mob "To the sources of music" or "Natural classics", or something in this spirit.
It's necessary to think deeply and deeply, because there are too many ideas and all of them need in-depth analysis to understand if they have prospects. Let's take shopping centers. Classical music is not pop, It is unlikely that it will have any impact, if it will be simply broadcasted on the speakerphone. But, maybe, in shopping centers (as well as in office centers) it is necessary to arrange special "music rooms" QuestionQuestionQuestion Another question is how to monetize Question Even if he does not spend money on this project, he will waste time. You need some return on such costs. By the way, as for the botanical gardens, I see a chance to attract a sponsor for the whole "ecological project", some paid events (concerts under a tree), sales of books and brochures ... And in other cases, monetization is not obvious. It does not mean that it can not be, but it is not yet obvious.
In shopping malls there are some events - before they start, you can arrange something like a brief musical entry - but the selection of a musical piece relevant to the relevant subject matter will still require some time from the festival team
Yes, of course, in some shopping centers you can hold concerts. But concerts can be held in many places: in shopping centers, museums, on the streets ... and even in concert halls Humor We are trying not only to find some new venues for concerts, but to change the face of the festival (or its presentation). Tatyana suggested linking the festival with the theme of ecology (which I personally liked very much), as well as with the theme of the penetration of music into everyday life. That's the last thought I do not yet fully understand. Maybe it's the right one, but it needs to be presented or presented in some other way. Maybe not shopping malls should be in focus of attention, but I do not know, train stations or bus stops. Or hairdresser's or something else. Simply if music is part of everyday life, it still has to occupy some separate role, and not act as a background. And this separate role should be somehow singled out in time and space.
Bus stops - it's somehow difficult for my head to connect with classical music. But what a thought occurred to me-on the weekends to perform "Carnival of animals" in zoos. Very many families with children go to zoos - and this is all over the world. This may well be an international initiative - the music is understandable without words - does not depend on the language. The suite consists of separate rooms, so attention to even one number is enough even for a small child. The suite number may sound next to the location of the very animal to whom it is dedicated. Later it is possible to supplement the program with the works of contemporary composers, which are related to animals, and to nature in general. Young, not very well-known composers will be happy to provide works for such a performance - to participate - possible, even without a fee to begin with - in order to gain fame. Subsequently, you can create a special record disc - and sell it in kiosks along with souvenirs. The insert in different languages will tell you about these animals, about zoos in general, and about the history of the creation of this suite, about the orchestra ... That is, part of the audience that has not thought about music before, was not interested in music, was not interested in music before, Who did not plan to attend concerts - they might start discussing with children how expressively the music depicts the characteristics of different animals ... and once they buy a CD and will listen to it at home - and someday they will come to the concert with the whole family.
Ideas so far, from my point of view, are very raw. Generally, they can be of 2 kinds: - monetized and - giving a very good PR-effect. Ideally, both. So far, the proposed ideas have been aimed at achieving goal 2. Is it necessary that in the discussion of this issue ideas be proposed that are immediately immediately monetized?
That the ideas are raw is good. We will now work on them together and, perhaps, they will turn into a certain concept and some action plan. Going back to the tasks. Objectives two: revenue growth and audience expansion. Expanding the audience also works on revenue growth, but indirectly. For example, this is an argument for sponsors. Or, this is an increase in the number of potential buyers of paid services for the festival (for example, tickets for concerts or access to online broadcasts.) Therefore, it is not necessary to monetize everything directly and directly if there is an effect in the form of audience growth. I personally do not fully understand. Maybe this is what you need, it just sounds fuzzy Humor
All ideas - even the most raw ideas - are discussed here from different sides by a whole range of participants - experts, during the discussion gradually these ideas become more real and potentially valuable. In my opinion, this is the idea of what is called crowdsourcing. On this particular issue more agree with Michael than with Tatyana.
I really did not express any particular opinion, just called for a more thorough and long discussion of the basic idea. In my opinion, our discussions are too fleeting, it's a minus. In part, I associate this with the fact that we skip the conceptual level and immediately move on to the details. The details are very important, but the concept is as important as it is. We must understand that the idea of using the festival for the development of cognitive abilities, the ecological direction and direction associated with the introduction of music into everyday life are to some extent competitors, since the limited resources will not allow us to introduce everything. Therefore, we need to understand the concept of which direction looks most impressive and is able to bring the greatest effect in the form and growth of incomes and the growth of the audience - two basic, I think, things.
From the three directions mentioned above, I consider a more realistic direction - the introduction of music into everyday life. It has a broader global perspective on the audience - not just admirers of ecology or scientific research and medicine - but in general all of humanity - of all ages, all countries, all levels of education and health. I think that the moderator will agree that it makes sense to create a separate thread of discussions for the direction of the development of this idea.
I have a strictly opposite point of view so far. However, it is possible that in a month or two it will change. I do not understand how this idea will work because of its universality and blurriness. I'm not sure that it's generally possible to make all of humanity fans of violin music and do not understand what role this festival could play if it were possible. My personal favorite is a direction related to the environment. Yes, the audience here is not so great (but still they are tens of millions of people!) But there are a lot of meanings that connect music and nature. And this is an unexpected turn, destroying the usual patterns. And as a person develops his technologies, the theme of protecting the pristine nature will become increasingly relevant. But I repeat, we are at the very beginning of the discussion, it is too early to make final conclusions. I believe that this is not the case when we must hurry.
Now, if the Festival could hold concerts directly on the nature - in the open air - this would be a factor in favor of the direction of ecology. But I remember that this was denied because of the security risks of unique violins.
You can do the opposite: you can arrange photo exhibitions and exhibitions of paintings related to nature at the festival concerts - this will also be a reflection of the ecological line. But the most important thing, it seems to me, is the ideological connection, about which Tatyana wrote: the connection between the preservation of the pristine nature and the great classical traditions in music. We are discussing the positioning of the festival and this (or other) ideological basis is very important. And I want to say one more essential thing - in my opinion, if the festival wants to become successful, then it should cease to be associated only with concerts and close its activity only to the organization of concerts. Take, for example, the company Walt Disney: it's not only cartoons, but also parks DisneyLand and disneyWorld, as well as toys, cruise ships ... a lot of things. But everything is connected by a single theme. So if we do not shut ourselves up at concerts, then we will see many potential activities of the festival related to the environment. I suggested, for example, in the botanical gardens to make "violin corners" - to distinguish trees and shrubs that are used to make violins and put explanatory shits next to them. You can publish books, booklets and brochures about music and nature. You can make concerts (I apologize for mentioning them again) on works related to nature, you can arrange excursions, lecture, sell "natural-music souvenirs", look for volunteers who will help the festival from among the activists of environmental movements, in cooperation with Tour agencies organize special music and nature tours, it is fashionable to shoot clips with violin music with a natural video sequence. Maybe half of the above is stupid, but I just wanted to show that in addition to the concerts, there is much that you can even think about. If the festival is not connected with a series of concerts, but with everything that is associated with the world of violin music, then he has a serious chance to become super successful in my opinion.
At bus stops you can paste posters with the image of violinists and violins HumorJoy But it's not in the bus stops, as such, but in the need to think more deeply about how promising is the idea to introduce violin music into the everyday life of people or for it it is worth leaving a more elite place in a person's life when he is inclined to plunge into the world of harmony, And not what is called "on the run." This is an important conceptual issue, on which the vector of the festival's development may depend. I think that we should not skip over the conceptual issues, since the positioning of the festival depends on the answer to them. If we choose the first variant of the answer, then suitable places for the presence of the festival (that this presence would not mean - it is not necessarily sounding music) we will find. As for the zoos, it seems to me that this is closer to the ecological theme. If we choose an ecological vector for the development of the festival, then it must assume the manifestation of something that is connected in a semantic way with the festival in those places where the living nature penetrates the life of modern man.
Michael, this is a very promising approach. Comparison with Disney changed my understanding of the issue. Now I will think in this direction a little differently) I will definitely write my thoughts on this matter, Now I have a different understanding of what we want to achieve when discussing this issue.
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The festival as a research company for the benefit of mankind happier?
Maybe the festival could become a research company to analyze the impact of violin music in the psychological comfort, inspiration and creativity of the people? Here's a look at the link to the site of our new expert: http://www.zaneeducation.com/student-resources/study-music.php here to speak about the influence of music on people's ability to learn better. The other day was the International Day of Happiness - the festival could do research on how music makes people happy and to promote this effect to expand the audience. That, incidentally, is another unexpected conclusion about the impact of music on the human (link in Russian): https://www.adme.ru/tvorchestvo-muzyka/uchenye-vyyasnili-kak-dejstvuet-na-nas-muzyka-okazyvaetsya-tak -zhe-kak-seks-1458915 /
In ancient Egypt, pharaohs doctors were already aware of the impact on the sound pressure, heart rate and respiratory rate, and Chinese doctors even wrote out "music recipes" from many ailments. It is now widely spread term: music therapy. Music therapy - a psychotherapeutic method that uses music as a healing agent. The fact that music has a positive effect on the processes of respiration and circulation, and wrote Academician Vladimir Bekhterev, in the early XX century, founded in St. Petersburg the first Psychoneurological Research Institute in the world (now NIPNI them. VMBekhterev). He proved that "euphonious" lullabies contribute to the prevention of neuroses in children. Music therapy - what kind of music is recommended for listening in depression, with neurotic anxiety, aggression during removes negative emotions. Classical Music for depression: Introduction to PI's Fifth Symphony Tchaikovsky's Sixth Symphony by PI Tchaikovsky's Prelude in C Minor by Chopin, and his own:. March from Sonata №2 «B flat minor" (The third part of this sonata), and so on. D. -link Below. Classical Music with neurotic anxiety: "Melody" AG Rubinstein, Chopin mazurkas and preludes, waltzes Strauss. Classical music with aggression and frustration "Sentimental Waltz" PI Tchaikovsky, The first part of his Sixth Symphony zheFinaly two sonatas: the 14th and 23th of Beethoven, "Rush" Schumann, Johann Sebastian Cantata №2 Bach, Scriabin №8 essay, "Italian Concerto" by Bach, "Finland" Sibelius. Listen to classical music if we want to cheer, "Czardas" Monty, "Adelita" Mr. Purcell listen to classical music if we want to calm down and relax, "in June. Barcarolle "from" Seasons "PI Chaykovskogsostoyanieo, "Old Song" by Bizet and his "Pastoral". About the influence of the music of Mozart's mental state often mentioned, many people know. About Sibelius - completely agree - many of his works truly curative! https://ru.wikipedia.org/wiki/%D0%9C%D1%83%D0%B7%D1%8B%D0%BA%D0%BE%D1%82%D0%B5%D1%80%D0 % B0% D0% BF% D0% B8% D1% 8F https: //live-and-learn.ru/catalog/article/muzykoterapiya/ \ http://www.vrachplus.com/meditsinskaya-biblioteka/muzykoterapiya-kak -metod-lecheniya-boleznej
These are good examples and now I propose to return to the main question asked in this thread: Should something change in the presentation of the festival Question Should something change in #question festival activities; And whether it is appropriate to continue to call ViolinFest festival HumorQuestion
To quote part of the question Michael - "the festival could do research on how music makes people happy and to promote this effect to expand the audience." The examples that I have gleaned in the comments above - could show how long conducted studies the influence of music on health, and how deep and serious this study by specialized organizations today (many besides the said institute me they spondylitis This lost limitation discussions it.. violin music, and all went on to discuss music in general -. regardless of the type of musical instrument Naturally, in this case, one word name falls - minus violin Probably if.. among some of the customer's team has a thirst for research - can offer to engage in one of these organizations to join as a department -and then of course the festival at all to do with it So falls the second word:... Fest Total - discussions will have to continue for some other If we are called Omni plan to move to a discussion of how to do to make mankind happy -. even a little happier - it's all a little bit different level ... not necessarily limited to instrumental music only - and all music ... nce and other spheres of influence - a charity promoting a healthy lifestyle, the fight against hunger, ... Omni themes will be boundless - Note but then Note It becomes a real risk that the server can give ... Chagrin
Naturally, we are limited to an area of violin music, and even the only academic violin music. But at the same time we are faced with the task and with a global audience and to make highly profitable project. Can we achieve this, if we consider ViolinFest only as a set of concerts - that's the question? Move toward getting rid of millions of people from stress and psychological discomfort caused by the turbulence of modern life - this is one of the options. I'm not saying that this is the correct version, it's just an option for discussion. But you have to look for the right options to advance in the solution of the task. And do not be afraid if we spend it on months of work and write at least a few thousand, even tens of thousands of comments, because only the benefits of crowdsourcing may be just in dealing with the super complex tasks. This is one of them.
Of the great examples that led Olga can follow that serious partners of the festival could be the scientific medical centers, clinics, and medical faculties of universities that would do research on the health impact of it is academic violin music. If we are, of course, we agree that the activities ViolinFest starts at least in part to acquire Research shade. Another possible category of partners - organizations related to training, which could examine the effect violin myzyka to assimilate knowledge. And maybe someone would help to study the effect of violin music on a professional career in business companies. Or is it a utopia? But it would have made a good impression on the sponsors, and to potential viewers.
The public, which is present at the festival concerts can be audience for this study - to start in the short term. For example, when acquiring tickets or when they enter a room - or when acquiring program from booklets and and ... in some version of consent to participate in such studies. For example, in the brochure or in the program provided coupon in which the concert visitor notes that consent by his signature, and delivers a voucher when leaving -brosaet into something like an aquarium at the output. After the concert, from time to time in some period of time (on the following day, a week, a month ..) psychologists asks a series of questions is asked to perform some tests (such as the Rorschach tests) -to assess the impact of the concert on the psychological state of the audience, how long remains impression, listen whether the recording once again, get there for the next concert tickets .. etc. For his participation in these surveys can provide some bonuses - for example, a discount on tickets ... free booklet, souvenirs ... even autograph artist ... In this study may participate specialist doctors team from another project Omni - remote medical help = K2M.
I agree with that, but I also think that at least it would be interesting to investigate the first impressions of the violin music of people who had never before heard violin music, was not at the concerts of classical music. In the end, the most important task of the festival - an extension of the audience. How to attract these people? This problem could take on partners. Esi they would recommend violin music as a therapeutic tool and as a means of achieving spiritual harmony, they can listen. In addition to concerts it would be possible to find volunteers who have agreed to experiment by listening to recordings of music - let's say 10 minutes each day (maybe that might be different conditions for different volunteers). And besides, maybe violin music could be played during rehabilitation procedures in spas, spa centers, etc. That is probably possible to create a great plan of research.
What an interesting idea. At the concerts of the festival, you can put a great instrument to measure happiness ( "the thermometer of happiness"), that shows the level of happiness of students - before and after the concert. The vote would be produced by pressing special buttons emoticons. Music definitely makes people happier. For setting a goal of happiness level must somehow measure - subjective (vote) or objective (for example, pictures of the smiles of visitors at the entrance and at the exit and count their number).
I would really like to return to the original question, since it seems to me very important. What needs to be changed in the positioning of ViolinFest so that it can attract much more attention QuestionQuestionQuestion I will return to my idea that an organization that conducts concerts is not very original. An organization that not only conducts concerts, but also explores the influence of violin music on the behavior and condition of people - this is more unusual and widespread Note But how then to talk about what is ViolinFest Question And do not you need to add some more colors Question
Dear experts, our task is to improve the idea of the festival. Please return to the main issue of our discussion - we need convincing arguments that would help to reveal the role of violin music and ViolinFest in the development of human civilization and improve the quality of people's lives.
I'll say a little - we need a new image of the festival (or ViolinFest, if we decide not to mention the word "festival"). What it should consist of and what mission to carry - I think that experts should be free in their choice and their opinions. The main thing is that this leads to the expansion of the audience (well, at the same time, and the income of Humor)
You can create a new topic in the form below.
Friends! I believe that we reached the level of discussion that allowed us to approach the solution of the most important task - the formulation of the definition of the festival - exactly what we need to communicate to the target audience in order to get a return in the form of an increase in the number of fans and income growth.
I propose to start the next draft definition
ViolinFest is a global project (and the company behind it), whose goal is to convey the beauty and depth of violin music. As well as related meanings, knowledge, interpretations and analogies to the minds and hearts of millions of people, companies and organizations in order to make their life and activities more meaningful, harmonious, pleasant and effective.
Probably, there are too many words here - but this is only the first attempt. I hope that by joint efforts we will be able to create a more concise, but at the same time comprehensive and in-depth definition.
Olga several times rightly pointed to the multitude of semantic links between music and painting.
Continuing this logic, I remembered another form of art, where the role played by visual perception - architecture. It is no accident that many architectural structures are called "symphony in stone."
But there must be an important condition - the building should be built of environmentally friendly materials. (If we agree with the environmental component of the philosophy of the festival) ..
In this way, we will receive another unusual progression of the festival and related meanings around the world.
I wanted to continue the topic with the possible positioning of the festival as a competence center for the development of new technologies.
I drew attention to this article:
Https://www.gazeta.ru/science/2017/07/13_a_10784228.shtml
And what if you write down notes of violin music on DNA
It can lead to some new knowledge, technologies and senses