News Factory PR agency

Discussion visions start from the beginning - that is, from the very first words. The phrase "10 years" shall be replaced by a specific date - because not everyone will take the time to track down - what year are measured from the 10 years. Pro motocross - this service is seasonal, is not suitable for those companies that position themselves as "green" - that is committed to the principles of ecology. Therefore, it seems more advantageous in a separate block PR-service and post audit at as a separate issue.

Oksana, thank you very much for the detailed explanation. And it makes no sense to give the results of the reputation audit partially public nature (as agreed with the customer, of course)? Say, based on the audit would be to make a small public report (in addition to the more detailed analytical report, which you can prepare for the Customer), to issue a press release, etc. In this case, it may be a part of public relations and customer element in promoting the new service news factory.

Next, on the basis of communication with top management and our monitoring and other information gathered, we write a PR strategy. In the monthly reports, we also have an analytical sostavlyayuschayaya. We watch the following parameters - press rating - the number of publications in the last month, activity on social networks, the share of requests and the nature of queries to the Internet, the percentage of positive, neutral and negative publications share of publications in the print media, the proportion of priority media. Correcting the Results. But to say that this is certainly not a complete audit. We would laugh fellow marketers. As for the strategy is one of the customers, we have chosen the strategy of the expert - that is published expert opinion and strategy of accession, when we comment on important social events as quickly as possible and try to intervene in them. After six months, we see how the opinions of the audience - the ratio of the media, competitors and partners. It's very important to engage the manual. The higher it is, the better the result. Sometimes managers make very timely decisions. Seeing as changes to the company, the company holds rebranding and redesign of the site (it already was not our idea). The result - a better quality of service for customers seeking, high depth of view site content. This is an example. But again, this is not a complete audit. It is useful to large and medium-sized companies, where it is impossible to understand the simpler methods in the marketplace and to the company, I like to take Lenenergo. If you do the analysis, I think it will be very entertaining studies: quality services to customers, the power relations in the field of personnel policy, the environmental component, and much more. You will see the "failures" and to understand where and how to strengthen with the PR.

Michael, good afternoon. Yes, with regard to media training, of course, it would be wrong to do everything alone, because we are not experts in all fields. Of course, we will develop the program and to agree with the experts. As for the reputation audit, it is not a new brand to the market, but rather it is a service provided by large companies with the appropriate professionals. That is, the accuracy of the audit will depend on properly selected methods of evaluation and assessment, as well as their interpretation. It is quite expensive and a long occupation and most suitable for upper-middle and large businesses. I confess that at the moment we do not overpower the marketers keep staff for this. But pomonitorit that competitors offer, consider methods of evaluation and the fact that we can bring back, to make the map and make a clear idea of ​​how we do it. Here it is possible to do this year. Good-quality studies on the market today is not cheaper 250-300 mp. Therefore, the service is not for small business. Reputational audit normally includes qualitative and quantitative research, SWOT analysis and recommendations. We want now, just study the market and see what we can offer and how we can strengthen it. Maybe rob a reliable partner for this research and to connect them, when there is demand for this service, working for a commercial agreement. Full reputational audit clients we have not performed. Definitely starting to work with the client, and even to work with him, we collect information about it, monitoring the media, talking to journalists, talk with the experts. At the stage of the work we are dealing with top managers find out the problems. Sometimes during turns and the information which the world did not want to share, for example, the current litigation or any moments in the reputation of the client. Then we come back to this and explain what the risks might be. And already we decide how we work with the company or not.

Oksana, good day. It's great that you set specific and ambitious targets in public. Critics have not, have additional questions. According to Section 3: Do you plan to invite to your training external speakers? On item 4: very unusual idea to reputation audit, I do not like previously encountered. And you were holding any consultations on the issue with potential customers, they are ready to "expose themselves" this type of audit?

Oksana, good day. It's great that you set specific and ambitious targets in public. Critics have not, have additional questions. According to Section 3: Do you plan to invite to your training external speakers? On item 4: very unusual idea to reputation audit, I do not like previously encountered. And you were holding any consultations on the issue with potential customers, they are ready to "expose themselves" this type of audit?

Good afternoon. Decided to share with you the challenges posed by the "news factory" in front of him in 2013. 1) Expand your portfolio and increase the number of existing loyal customers by 2 times. 2) Create a full PR-guide, which will be similar to brand-book of the company and will be a fully comprehensive guide to PR-activities of a particular company. One of my clients - a company Freedomart has approved the creation of guides for them. 3) Develop a program of media training for executives. Part of it is ready. We have read the full training in communication with journalists and delivered lectures. But they must be supplemented by courses on public speaking skills, recommendations for talking to reporters at a press tours, personal interviews and conferences. 4) Improve methods reputation audit. Select them as a service. To date, no such service is our key. 5) By the end of the year to carry out a site redesign, increase performance depth view the site at 2-3. I would be glad of your criticism and comments.

But on the major causes of the same answer :)) 1. After the crisis, companies have learned to take the money and invest in effective tools. Demand from small and medium-sized businesses grow. 2. I believe that the market will be very segmented.