ООО "КЛОДИ" (HOTFASHION)

Offered separately to discuss the company's website. Note Unfortunately, at the moment -07 February 2015 - alas, the site does not open at all! Dmitry, tried to open at the indicated address.

Your vision for the moment lacks a very important parameter - time. Question How long is planned to achieve the specified?

Clement, it seems to me that the role is simply requires you to place in your profile photo in full growth, to make it perfectly clear, what you shod!

Pitfalls in regional expansion - in every region massive sense of style may vary. To return to the region to understand the potential potrebitelnits. May conduct interviews, give large quantities of branded "probnichki", and based on that reaction to form the range of a particular region. Shop owners will be more loyal to the products, the demand for which in their region, you take care. In addition, the promotion of the "Internet" - not all the regions are important for the more traditional channels - TV, newspapers, catalogs, shopping, demonstrations, promotions and so on.

Goods on consignment to the regions. Pros: 1.prosche persuade buyers to try a new product; 2.rost sales; 3.vozmozhnost "feel" consumer preferences of a specific region of field methods (offering a large assortment). Cons: 1. noncontrolling returns 2. distortion of the basis for decision-making - the level of consumer demand, as at any time you can get back to 100% of the dispatched shipment; 3.pravovye risks - you pass the product to sell, the right to a monetary claim to the customers you do not arise until the good, but the risk of loss of the goods are partially on you, 4 . If you suddenly decide to transfer customers to factoring, difficulties arise because Delivery fees are not funded, 5. Since it is not receivable, arrange collection of the money will be very difficult, but to have returned the goods - much easier. But your goal - to get the financial impact of cooperation and not the product back (especially logistics costs will double the cost of the product, and the low liquidity and the relevance of the returned product will contribute to the replenishment of the warehouse). I guess implementation (Commission) - must be extraordinary argument to lure new customers. Here delay - is another matter!

Clement and Dmitry note on the idea of ​​a children's line of Oksana. It seems to be more than successful. All children's shoes all price segments is very functional. Decorations such shoes (flowers - straps, rhinestones), usually glued tightly. I recently bought my daughter shoes with LED accents, she was thrilled! We have these shoes - all summer - the hit of the season! and other children enjoy. One problem - they are not practical, maybe the mechanism is built into the structure, they can not be removed to clean or wash the shoes. Furthermore, if one breaks down light, the beauty of the shoes lose. Now, if these fireflies were removable ... I think the cost of production of accessories for children's shoes with light / sound effect may not be very large. You can sell them in any children's shoe brands toy stores with a retail price of 350 to 700 rubles. The incentive to buy - baby "want" or my mother's desire to identify the child. Nothing like this in the market. And I would have bought Humor

Thank you so much for your advice! At the moment, we are focused on advancing our accessories online by placing them in as many online stores and portals, as well as participation in joint promotions with major footwear brands. Awareness of our products among the Internet audience across the country is steadily growing, and we look forward to working with large shoe networks, which is important recognition of our products to consumers. At the moment, despite the fact that accessories for footwear interests of many girls, most were simply interested and not yet ready to make active purchases. Reducing the cost of accessories as well in our plans but unfortunately it is difficult to not worsen the quality of the product, for which we pay close attention. Sincerely, Clement Tselovalnikov, partner HOT FASHION

In addition to the shoe store it could be jewelry stores, now a lot of networks, which for a commission, I think, would assume the sale. It can also be specialized shops selling dresses and shoes for ballroom dancing for club dancers, etc. In the field of promotion company can become a partner such as the annual race of women in high heels, from Cosmopolitan or to organize a similar event in different cities on its behalf. I would have thought about branded accessories, now it looks like a nice clip, make a series where the accessory and your logo will be merged into one. I would also think of additional accessories - jewelry and glasses in the same style as the clip. The ultimate goal - to make the wearing and buying accessories such as natural as buying shoe polish and laces. Meet fashionable browsers conduct exhibitions, give the shows "test" model.

Very interesting accessories. In my opinion need more marked (including online), the following advantages: - The ability to change the style of the same pair of shoes - from glamor to metal - the possibility of relatively cheap (cheaper pair of shoes) to make one pair of shoes and casual expensive shoes and evening shoes - the ability to quickly adapt to any outfit shoes by color and style. Naturally, we need to promote the idea of ​​wearing such accessories to the masses) I think it would be appropriate multiple lines - the more democratic the price, and vice versa, exclusive very expensive accessories. I think it could be very successful and a children's line and similar accessories for men's shoes. Interesting possibilities for promotion to fashion shows, night clubs, it makes sense to collaborate with directors pr-stars. Giving some Exclusive star can get customers for the year ahead. Think about Ksenia Sobchak, who wore Ugg boots and are not removed yet).) Earn your accessories are in glossy magazines, and even better in glossy magazines, dressed to the legs of celebrities to talk about them. Run a virus on social networks. Remove the cool video on how to change shoes with these gadgets. The idea of ​​investing in a nice box, can also be a successful collaboration with brands such as Paolo Conte, Baldinini, and even like Svetski. Fashion show - a great idea, as it can be a go-go girls in fashionable expensive clubs. Such events can be your partner Geometria, Be IN, and similar sites.