Question 11. Attracting clients from the target audience
Our target audience are companies, organizations or projects with ambitious strategic goals, a noble mission, innovative leaders, challenging tasks on the path of development and global (international) nature of the activity. We would like to know the opinion of experts on how to reach the decision-makers in these companies and organizations and how to convince them to try to use our crowdsourcing platform?
At the moment, a facebook mb the most effective way to attract customers through advertising with limited budgets for promotion, not promoted brand and unusual rare specificity of the product. It facebook has automated tools to optimize the maximum target audience, which allows to achieve the maximum effect of the promotion and to ensure minimum costs. And as the audience facebook similar behavioral scenarios with the target audience - the people who use this form of communication, discussion and information.
Here is my personal opinion is negative. In recent years, the credibility of this network is significantly decreased - a huge number of bots, etc., and about information protection trust fell below nowhere...
Here the question is not in the individual perception, and the question of the actual state of affairs in this sales channel. Question bots and protection of information when promoting in FB to do with it. Is the current efficiency through the promotion of FB, there are indicators of the cost to attract customers and they are optimal. FB users are customers of companies with proper gear sales through FB. I was personally involved in the promotion of this model in the summer. I am an active FB user have their promo page, as well as personally addressed to shop smart products that moved me as a user FB through the mechanisms of progress in the SE. My personal assessment of sales opportunities in case Omnisorsinga as very promising.
I'm definitely for the use sots.setey and perhaps we do it efficiently enough. But I would not be limited to Facebook, Instagram, and there is LinkedIn, they must also be used. But if you have any specific proposals for the organization of the company to promote it through Facebook, then, of course, they will be received with great attention and interest.
To date, only the FB has the ability to optimize the target database of those who show offer. To do this, they have the appropriate, highly effective mechanisms. For example, running the post with a paid advance after weeks click automatic optimization cost can be reduced from 50 to 5 rubles per click. in other networks this is not. But I suggest limited FB. In the mind it is necessary to test different networks and including YAN and GA. Because they have different effects. How to operate effective mechanisms in these areas, I can tell Skype alone, it is very exciting and interesting topic and if there is no experience, it is likely that there is no information what kind of mechanisms. But because Now there is no problem of active mass to attract customers, it is this topic should be postponed.
It is important to grasp the difference in the methods of promotion between B2B and B2C, Michael is absolutely right. At the same time I felt a great desire to a new expert to promote your experience of using FB - Bud respected, it is possible to offer as a bid for OmniStor - but I am afraid that such consultation is not unique. Besides, a lot of free advice on this subject in a variety of Internet sources.
Primarily, the fact that we need to "recruit" supporters clients. Some of these supporters then become experts, and some - just the audience (which is also very important). And social networks are seen very good tool for the solution of this problem, and so on this is primarily to focus their use. In my opinion. Indirectly, this course will also help attract the attention of potential customers. But while other channels to attract potential customers seem to be more effective, for example, conference. I immediately went to a conference in Bangkok and brought back three potential customers. For me it's a brilliant result, to warrant such an expensive trip. Usually even one potential customer after the conference, I believe success.
Yes, we must consider the option of forming a network of supporters and participants through the network more closely. I'll try to think about it. It is now more urgent question. especially if the customer enough to attract the conference)
I'm not saying that the conference enough. Just have the experience that it works. There is a specific proposal that can still be used to effectively attract customers to our service - I will consider it very carefully. Especially because the large international conferences focused on the CEO of, where you can speak - a little. I long for 2017 agreed to address only two such conferences. Therefore, I will only expand customer engagement tools, if they prove to be effective in our particular case, our target audience.
It is important to present at the conference to supplement such a high level of work, which is rare - but have Michael, we know from the practical results of the program - an increase in the number of Omni customers.
Tu is not a high level of performance. and perseverance. In my experience, from the moment of love before signing the contract held 10-15 meetings or negotiations on Skype and an average year of work. Not everyone has the patience. But I would be happy to expedite the process, it has not yet obtained.
I do not need and desire to advance their expertise. I'm not here for that. I have nothing to sell here. Need ideas for effective customer acquisition - I suggest. No experience and knowledge in this - I'm ready to make it clear that it was possible to analyze the managers of this project, these opportunities fully. Differences between B2B and B2C known. Social networks - one of the fastest growing sales channels. namely sales. And it is often in such cases, as your business. Social networks are used as a source of spectators / supporters (one engine) and how the formation of loyalty among customers (another tool), and as a sales tool (the third tool, the least known). I propose to finish the discussion, because, once again, the need for active involvement of customers there.
The need to attract customers there. I would love to add available channels to attract (conferences and meetings for personal recommendations) something else. I just do not understand how.
Support+0
The use of personal sales channel to enter the decision-makers
At this stage of development of crowdsourcing in Russia and the development of the company's best option is personal selling. What needs receive the professional salesperson.
Russia for us is not a priority market. This is the first. Second, the seller, we have, it's me. Another thing I will agree that the second dealer would not hurt us, and as soon as we will have a little more customer base, we will hire. Let me explain why it is necessary to wait a certain customer base expansion. First, we need the income to afford the high costs. Secondly, we need more positive examples related to our customers, to facilitate the effective operation of the second seller with potential clients.
Totally agree with Michael. As a priority market outside Russia - the seller need not just any activist, a man with a good positive experience of experience in international projects, with communication skills in TOP level of foreign companies, with a good knowledge of languages - the more the better - but English - must have, who knows how to deal with differences, taking into account the mentality of business in different countries. Preferably the presence of recommendations from foreign managers -Head TOP-known global projects. Of course, such people are hard to find - but the President of Omni as an experienced entrepreneur, would be able to implement it successfully, confidence 100%.
I have not understood the position about what hours the Russian market is not a priority. Now the foundation of the project in Russia and there are no limitations on the success of the project. To advance in Moscow sensible enough to take the seller is not the level of Michael, and much easier for preliminary prospecting customers and promote the project. It is not effective - to use Michael as the main seller. At the same time I agree with the position of Michael, what is now important not to expansion of clients and working hours of successful projects, as a guarantee of the effectiveness of personal selling in the future. Then the question itself is not clear 11 on how to attract customers. Let's close it now as premature.
Let me explain a bit of the position. New customers are important, but these are the customers that are specified in the wording of the question, namely: companies, organizations or projects with an ambitious strategic goals, a noble mission, innovative leaders, challenges to the development and global (international) nature of the activities. And if there are people who can help me in bringing exactly these clients, I will be very happy. And including the fact that such customers will be shining examples for the new sales and attract experts. But the epithets are no less important than the customers themselves as defined above. And we have come to understand that the potential customers who do not fall into the target audience and not being able to get into it after the development of their business need to have the courage to refuse.
PR - PR work can expose the company to the public in the best light. In fact, today's companies use PR not only to speak out loud and express themselves in public, but also to reach out to their clients. 1. You need to create noteworthy news release. 2. Get to know journalists 3. Print magazine articles.
Already published 5 articles on crowdsourcing and services OmniGrade Business Money in the British journal, and we use them in every possible way in contact with potential clients and partners. I agree that we need a more active PR- work, but to do that we do not have enough resources.
"Need a more active PR-work" - is absolutely true, Michael! Such work is not just a need - and an urgent, very serious - is vital! Due to the still, unfortunately, a low-famous Omni project difficult to involve new high-level business experts prestige. Especially clearly visible edge in the direction of the Russian participants - they are clearly much more. One of the reasons - a little information about foreign Omni activity. Is Vienna, Madrid, Yerevan, is now already Malta - it need more information! The list of experts is very small Experts gains not from Russia. I think one of the reasons - lack of PR Omni project. A more widespread Omni project to different countries at once will increase the level of interest and even trust, so that the number of Omni -zakazchikov be added - that this is a source of resources.
I'm not sure it is worth to focus on the cities where we are present. This may give the impression that we do not work anywhere else. We will be happy and the customers and experts, and viewers everywhere - in Europe, Asia, Africa or America. But the main thing - we need new customers from different countries. It makes no sense to attract the attention of potential experts our project, their attention necessary to involve omni interesting customers. From this, by the way. it follows that we should not work with all clients and to deny the potential customers who are not interested in the activities of a wide audience.
I think we should do everything, just prioritize. Our experience shows that the greatest effect gives a speech at the conference, where you can access directly to the large audience. But it must be solid international conferences.
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