Logic Version

Alexander, my experience also shows that, for complex products and services, such as your (and our :)) speaking at conferences (including regional) is a very effective channel for promotion, because they can give details of the target audience, what exactly do you do and immediately get feedback in the form of questions and remarks. You can not negotiate with the organizers of the conference presentations? It is not always easy, but very useful.

Include distributors in the regions - rather expensive undertaking. Therefore, the target audience while we try to address through exhibitions, conferences and other themed events. Plans for development of the product is, if not a decade of ... And what do you mean by diversification line?

Not exactly: the traffic in outdoor stands only interesting for structures standing along the tracks. Otherwise, use a slightly different mediametriya and in this respect our media partner is the company Espar-Analytic - the largest and probably the most authoritative rating agency in outdoor advertising. But in any case, thanks for the advice.

and do you have now distributors in the regions? the main aim of widening the scope of prescribed activities, while the CA is not infinite, so that looks extraterritoriality as a necessary condition for development. Are you planning on 10letku development of one product? Or there are promising ideas to diversify the product line?

Due to the fact that the classic "outdoor advertising" (3 * 6) works mostly on car traffic, I would suggest that create added value of the project by adding the analytical data on real traffic for each particular item. These data can be taken, for example, in Yandex - they gather information about the traffic in all major cities of Russia, in its draft Yandex-stopper. Thus, the product becomes more useful you have additional clients in the companies that analyze the efficiency of allocation, and your customers will be able to provide better reports on placement.

Creating products that become de facto industry standard - a very worthy and ambitious goal for the future. A small request: try to edit the text of vision so that it is clear that it is a product of your company (of course, this can be guessed, but still ...) and wanted to ask: why it is only on the cities of Russia, Is outdoor advertising is not true for all cities in the world? In a global world is almost impossible to achieve recognition of your solutions (especially solutions, is a product of intellectual labor) on only one national market. Maybe your company should become the initiator of a broad discussion on the place of the future advertising (and advertising media of the future) will take in the cities of the future. I think that within OmniVideniya can find a way to publish a separate post on this topic. And then it may be of help and your company to gain fame among operators of outdoor advertising and new municipalities and cities for you to offer the first new programs for accounting for unusual yet advertisement.