Question 14. Developing a program of measures to attract pet owners as K2M clients
Due to the outstanding intellectual contribution of the OmniExpert team it became possible to decide on the priority of working with pet owners. We offer to discuss what special functionality the platform should have and what marketing steps need to be taken to ensure the inflow of a large number of pet owners from different regions and countries as clients.
Farmers could have such demands. And there are a lot of not-included in Internet world farmers all over the world. K2M-platform can make a proposal special for them.
I agree. It could be a good example of corporate clients. And also in rural areas telemedicine can be very useful not only for animals but also for human beeings
I also think that such services can be irreplaceable for grazing on remote pastures. In Mongolia, Georgia, many other countries, cattle are regularly driven from one pasture to another and it is hardly possible to take a vetrinar with them. And if the shepherd has a connection with the platform, this solves many questions.
It may also be interesting to cooperate with fully atomized farms, where, for example, 300 cows are serviced by auto-water-feeding, feed is given out and milking also occurs automatically. The entire co-pack is serviced by only one person - an operator who can not provide veterinary services. But to turn to a remote K2M platform service service will be useful and convenient.
I think that the best Zoo in the world is in Singapore. And Singapore is also famous for it high tech industry. If K2M manages to arrange cooperation with Singapore zoo it would be very useful for it's image.
I believe that the zoo in Singapore is beautiful. But many zoos consider themselves to be rays in the world. Therefore, you can declare a contest, which zoo will become the main partner of the program (for example, a diamond partner). Others can be partners of the following levels.
Last year we visited some zoos of Vietnam. Zoo in Hoshimin and in "Asian Disneyland" Vinpearl, Nha Trang. Both was exciting! They could be also interested in this proposal.
I agree that the international nature of the platform will be a significant advantage in the treatment of people.
But will it be a significant advantage for the treatment of animals?
Is it so important for a specialist to be a foreigner or is the qualification of veterinarians sufficient in his country?
Border services, whose legs grow out of the "basic service" for treating people - it's still additional services for people. Promotion of the platform for the treatment of zhivotnyh should obey other rules, from my point of view.
It's not that a Russian dog needs a French veterinarian, but that the service should be available to pet owners around the world: in Russia and in France and in India and Mexico. Let there be "native" veterinarians. "But this must be a global project, in one particular country, it will have limited incomes and greater risks (for example, due to the suddenly changed legislation, one" beautiful "day will simply become impossible).
I think that the platform is simplyobliged tolaunch immediately in several countries. Telemedicine is rapidly developing around the world, you can just be late. In addition, the platform will need a new round of investment for further development. It is very difficult to attract investments into a purely Russian project.
This is an Internet project, so international expansion should not be very difficult. Nevertheless, we must understand how to implement it. Do you need a platform offices in different countries or without it you can do completely
Here I think. We had the idea of promoting the plaflorma through dental offices. You can try to go to dentists in different countries and offer them a partnership package.
Closer to a specific topic - breeders of dogs and cats can also be partners in promoting the platform around the world among animal patients and patient patients. Perhaps, it would be worthwhile to travel around international dog shows and championships.
But we need to understand what kind of potential partners for global promotion is the most priority and promising.
It was the client's idea, but I want to describe it so that it will not be lost. For the service for the treatment of animals must necessarily provide for the ability to upload videos that were taken by the owner, who saw unusual behavior of the animal (excessive aggressiveness or lethargy, for example).
Very supportive. This would be a very useful function. If the interaction will go in the format of video communication, then you can demonstrate the animal to the doctor directly at the reception. But since unusual behavior can take place at other times, the videos are a very useful thing. In the current version of the platform, such functionality is provided?
The first version is expected in July. What will go there - will be decided the other day. But if it does not enter the first version, it will go into the second version. Therefore our proposals for platform functionality will always be useful NoteNoteNote
Olga, me Your remark on a completely different idea pushed. And whether it will be possible for clients of the platform, if desired, to listen, for example, to the voices of birds? For relaxation and recovery as a separate and slightly paid service?
Agrees, in the city after a crush - flea market and traffic jams - listen to the voices of birds - this is an excellent relaxation! Still very well relaxes and helps to fall asleep-the noise of the surf, the sound of rustling leaves in the wind, etc. But all this should be not just, but on the advice of a psychologist - he explains - to whom that is more suitable. We place on the K2M resource an article by a psychologist - that sounds are useful if you do not fall asleep; What sounds it is useful to listen to those who suffer increased irritability: he wants to restrain himself and not quarrel with his relatives - but sharply responds, and then regrets. In general, we place on this resource the topic of what is called "Management of anger" - in the sense that some types of sound on the recommendation of a specialist psychologist will help to avoid quarrels, etc. But the psychologist should be very titled - to Trusted.
If we are talking about a global platform and that the services of a psychologist should be available in different languages in 24/7 mode, then on the platform there should be two hundred or three hundred psychologists. Passed the selection and qualification, of course, but in any case there must be a lot of them. But in parallel it is possible to make the module "sounds for relaxation and treatment of the nervous system". It can function without the participation of man in general - the necessary sounds should be selected by the artificial intelligence system.
As I wrote, there are temporary financial problems that slowed the implementation of the project. If they are allowed, then the most rapid start of the platform is the end of August. But the work does not stop in any case.
Many see on the street abandoned or lost or orphaned animals. But no one knows how to help them, they can not take home and therefore pass by. It would be great if there is a separate service here that will help and explain what needs to be done, in order to give to a shelter or for overexposure. What tests need to be done first. What are shelters nearby and so on.
This is a very good idea, but it is not very clear how to implement it technically without very great efforts. It's me about finding a master. But with respect to orphan animals, it seems to me that it is easier to realize it. A person walked by, saw the injured animal (for example, with some kind of trauma) - received instructions during the time of a short consultation. Or, if K2M establishes family counseling on which animal is best to start, this will cause a part of the stray animals to find a house - not everyone will be able or will want to have pedigreed animals, buying them in nurseries or from breeders. Idea In general, you can do such a thing - to offer people who buy remote medical consultations to pay a little more for charitable purposes. For example, an ordinary consultation costs ten, and consultation with a charitable contribution - ten euros a dime. The choice when paying is exclusively voluntary without any pressure. And these charitable dimes will go to provide free assistance to either the new owners of stray animals, or the children of mothers-prisoners, or someone else who finds themselves in a difficult situation. But I do not know: is there any ethical trap in this proposal? Could this be seen as a pressure on patients?
Once I encountered such a situation, found a wounded bird, what to do where to go. And it would be simple if you go into the K2M application. Next, the animal section, then help the animals, then the bird help tab. Here or the doctor on duty answers as in SMS. Or you can see a map where there are a number of veterinarians with an ornithologist. There is also indicated the time of work and telephone. It's much faster than finding the clinics themselves and ringing them, whether they accept it or not. Here also indicate shelters and overexposures for birds. All in one place, very convenient. As for the voluntary donation, it is possible to post ads for shelters, there are tabs of donations. Whoever wants, he will send. You can do and how you want, just by paying a check or donation. I think there is nothing like this. But I would do it in the second stage, when the platform was already working.
The example with the bird is very impressive. But I think that it can be part of a short consultation service. A person can ask for advice for themselves, or maybe to help others, including animals. In this way, we give people the opportunity not to leave any living being in trouble. As for small donations in consultations, I do not want this, but I suggest Humor And it seems to me that while the development of the platform is not yet completed, it's time to focus on suggestions on what should be its functionality.
Natalia, I will note your proposal on the tab "birds" or "help the birds." You can discuss the convenience of tabs for the type of animals - dogs, cats, rodents, etc. In each section, veterinarians specializing in helping certain species of animals can consult, correctly I understand?
I do not know how easy it will be for the platform to be found at the very beginning of veterinarians in very narrow specialties, depending on the kind of animal Question On the other hand, if this can be done, the platform will have a competitive advantage over conventional veterinary clinics. For example, it is possible to involve veterinarians working in zoos to advise on diseases of relatively rare animals.
Much depends on the practical experience of the veterinarian. For example, a veterinarian in rural areas more often provides assistance to cows and horses (conditionally), while practitioners in the city clinic specialize more in cats-hamster dogs Joy Dear experts, the idea of offering services for rare animals was voiced. Leave comments, whether this service on a platform will be claimed?
It will be in demand, but will it attract millions of customers? There may be some marketing solution. In such and such a zoo a rare beast lives, the platform takes care of it. Itself does not earn on it, but draws attention to itself. A spruce is the goal only to earn, then first and foremost need to focus on dogs and cats, parakeets are already in question. But on the other hand you can go from the position of the sponsor-breeder. Suppose a sponsor breeds raccoons or badgers and wants to convince people that a badger at home is the best friend of the whole family. Then he can pay or subsidize advice on the care of badgers.
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Advising on the selection of animals for medical purposes for people
We already had an idea that a veterinary unit on the platform could start with animal selection counseling services so that the selected breed did not cause allergies to the members of the host family and so on. But you can also look at this situation more widely. Pets can have a beneficial psychological and therapeutic effect. There can be consultations in this regard. Especially this applies to all kinds of syndromes in children - and here the topic closes with the theme of helping young mothers.
Interesting topic. There are questions: 1. The presence of an allergy is determined laboratory. How can the doctor know if the allergic person has allergies to the wool of guinea pigs or alligators? 2. I can not imagine what kind of situation a person can turn to an Internet resource in order to understand which animal is most suitable for him. What likes and is not aggressive + available and easy to care for, then it fits. How will the ddctor help?
1. If a person is an allergic person, then it is known to him or his parents. Yes, there may be another allergen, but this is already a signal. 2. For example, parents see that the child is hyperactive or phlegmatic or with something else "wrong". A home living friend could help. But which one? A dog, a cat, a tortoise, an alligator? And what breed? A qualified consultation could help. I think.
Idea There is an idea here. And what if "ordinary people" who have several pets live or live in their family will also take part in the consultations on the selection of pets for K2M clients along with experts Question They will share their experience, and at the same time earn a little. And in general, you can think about when experts are not experts in the role of platform experts.
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Maybe you can offer veterinary service not only for pets? What about veterinary service for farmers (for their animals)?
Colleagues, look, the service was launched https://vetexpert24.ru/
Just what is discussed in this topic.
In my opinion, very well done.
What are the advantages of a similar K2M service? Should I spend resources on creating a clone of a good and already working specialized service?