Jewel Mania agrees with the experts that the following sales channels of jewelry may prove to be effective: airlines, railway companies, cruise companies, art museums (gift shops), wedding salons, suppliers of gadgets and accessories, as well as clothing, hotel chains (through boutiques and room service), theme parks of the famous film studios, music, theatre and film festivals, Internet shop, franchised global network of boutiques. Now the question is that it is necessary to select a priority from these sales channels, to decide which of them will give the greatest effect for the growth in sales and turning Jewel Mania in a globally known brand, on which to concentrate the main effort. We offer to discuss it and understand the arguments in favor of what sales channels will be the most significant.