Cheerleading - Opportunities for brand development
I would like to offer you another theme for the collection or niche related to cheerleading. Cheerleading is very popular in many countries as a youth sport. You can design a jewelry line for cheerleaders: earrings, bracelets, pendants, pins, brooches, bows. All of this exists today, but the product quality is poor. If you create a fashion brand on Jewel Mania, you can get a good financial result.
Wow! Unexpected turn Joy Well, friends, it seems in the direction of cheerleading has opened a very serious additional capacity. I offer to us with new energy to take up the discussion of this issue Note
This sport is often write a little different a little differently: instead of E and put -chIrliding. - See link below.. That's what they say in the official documents of the Russian Association. http://cheerleading.ru/index.php good option - contact with this association and to invite them to cooperate with the brand JM, although it is possible to start from Moscow - http://cheerleaders.msk.ru/contacts/ My opinion - based on international Omni character throughout the whole program, as well as the future development of the global JM - it is better to apply to the European Association of Cheerleading - https://en.wikipedia.org/wiki/International_Federation_of_Cheerleading and better to choose a branch of the association in those countries (cities), where there is Omni representations (offices) - Vienna, Madrid, etc.
I support the proposal Smarty undertake a serious discussion of this issue. A serious discussion of the means that we have to offer the customer a specific detailed and reasoned plan of action in the direction of how he could use cooperation with the teams or federations cherdindingu for the global promotion of their collections.
IdeaHumor In connection with cherdidingom I have the idea and the question simultaneously. And if an athlete can show certain operating entities associated with the presentation of a collection Jewel Mania?
The first thing that comes to mind a small script that can be done as a show and as well as a promotional video for the site. Make it in the form of memories. Those. She is a girl dressed in the usual casual clothes on her hand bracelet with charms (charms from the competition). Someone pays attention to them / or she has paid attention to them, and in her mind there is a picture with her very first competition. At this point, it goes by the wayside and have children cheerleader, which show 30 seconds of speech, change their juniors, and then adults. In this video we show or show the importance of these bracelets with the memories and the fact that they can be worn in everyday life, as they combine well with the clothes. You can add not only athletes and spectators themselves, who remember how it was interesting and some were exciting performances.
Natalia, is a great idea for the video clip Note But in my opinion, Michael asked about whether it is possible to use it for real cherlidingovoe statement presentation jewelry collection? Question
Yes, that's what I was asking. For example, the presentation of the collection Violin Fantasy decorations will include a small concert of classical music. And I think that cherlidingovoe representation - it is also a show that will help draw more attention to the collection.
Thank you, it is very good that there is such a possibility. First you have to decide on the composition of the collection and so, in some cities and countries to promote it, and then think about how to organize its premiere. And on such a show can sell tickets or have to look for sponsors Question
I will assume that it is not clear how to answer your question, Michael. After all, you can sell tickets to anything, but then it is not clear what is actually the question is Joy Another thing is who will sell, how, who and how it will untwist. The price of tickets, the total number, frequency of occurrence of the event. Again, as much it depends on the fact that the show itself will represent. I think it would be great if you verify question Humor
This is just what I wanted to hear that the show will consist of a, to see if it can be monetization channel? The aim is to present the collection. To do this, you can invite musicians, circus performers can be invited, as you can - cheerleading team. Next - the question of whether cheerleading team may, in his speech as "to file" collection (and the associated question of which category collection may be involved), to show the audience want to buy it? And one more question after: Does this show can be so attractive that audiences will pay for the tickets for it? And what should be the show who should conduct it, and so on. I have no idea how to answer these questions, I draw these issues to the people who know Humor
I think the show can be made from almost anything. You only need a good director. Following the example of the show Nemov show Plushenko. Or show display clothing Victoria's secret london. If that's all join together I think will be a good show, you only need to dream. (And the associated question of which category collection may be involved) First, I would suggest that the theme on what would have been based show. THOSE. like the circus is the name of the play and the play is in this vein. Secondly collection of related competitions. I think the show can be attractive for the spectators. Who can organize, I can not say. Anyone who organized major events and understands a little cheerleading.
In my opinion, a very promising idea. As far as I can judge from Hollywood movies Humor Cheerleading - a very popular hobby among young girls. So Thu is a big target audience.
Wear jewelry cheerleader at practice and during performances is prohibited requirements cheerleading federation. Abroad, too, acts "no jewelry rule" for the participants of the sport. So you can only talk about jewelry for everyday life outside the competition and training for those who want to emphasize their attachment accessories in cheerleading. This, of course, also a certain target audience, but much smaller than, for example, fans of the popular sports (football, hockey, etc.)
No one offered to dress jewelry during training and competition! I'm talking about the fact that it is in demand among pupils, students at the moment! Therefore it is possible to consider as an option.
In my opinion this is a good option is just to spread among students. But I would suggest to take a step further and think about how this can be done, whether it is possible to outline some #question action plan;
Jewellery sold primarily through Internet sites (http://www.cheerific.ca/store/c11/Jewellery.html, http://www.aascf.com.au/shop/merchandise/cheer-jewellery), as well as competitions. Plan events calendar is already there. Perhaps create collections to various major competitions, the same as the European Championship and World Championship. It attracts the best athletes of all countries. If you create something original and at the same time a collector, this will be a good souvenir of this competition. ECU Championship of Europe 2017 will be held in late June in the Czech Republic (Prague). Championship of Europe ECU 2018, held in the capital of Finland (Helsinki) You can also consider such events as the Russian Championship (here come all the Russian teams) and is similar to other countries. Russian Championship in early May.
The question is how to sell them in the competition? There are two options: 1. Negotiate with stores that will sell your product and in addition JM decorations. 2. Hiring people who will sell directly to the competition days.
At the moment, there are two large organizations, which includes the Federation of different countries. It icu (http://cheerunion.org/home/) and ifc (http://www.ifc-hdqrs.org/). These organizations hold a world championship. The former refers to America. The second to Japan. In part icu ecu (http://www.europeancheerunion.com/). It is the European Federation which organizes the European Championships. But they are held in different countries. The country is selected by voting, after the competitions. Perhaps they are interested in a proposal for cooperation with JM.
Natalia, thank you very much for the very detailed information Note However, the question arises: what should be the collection that they are interested in cheerleading fans, so they can cause increased demand may buzz Question
I think a good idea would be a charm. Each event has its own emblem. You can sell the bracelets and charms to create them with symbols. Thus, these scars become collectible, cheerleaders will compete with each other who has more charm and the highest attended event. And this is a good syuvenir and memory of these events. I think to sell only competitors. This will increase the value of these things. Just some competitions have any characters or the special characters. They can be used for jewelry: earrings, pendants, bracelets. It is worth considering what you can do for a man's part.
Sharma on bracelets - it's really cool is a great idea, Natalia! It may be appropriate for girls. and for the guys - they are now too often addicted to such kinds of jewelry. Very often I see young people with a set of many different bracelets on each arm. It seems to me particularly well here. Charms that will meet the various events of their favorite team, so that the collection of every fan will have a constant replenishment of the stimulus, which is very promising for JM.
Natalia, thank you, thanks to you I learned what charms Humor It looks appropriate. And competitors can sell limited edition collection, and everyone - a simpler version. This can be achieved and a wider sales and attract people to come to the competition.
It will support the idea of jewelry for cheerleading. This trend is rapidly gaining popularity in Russia. For example, in Ekaterinburg there are several sections of cheerleading for girls from 6 years. The girls of school age are very prone to collect. It would be great if there is a special collection.
Few abstagiruyas from cherdidinga - the question arises as to whether in general be jewelry for children of this age though small of pedagogical reasons. And, if so, whether the place here for Jewel Manis already out of fashion considerations?
Here - in the supply of goods for children - you must be very careful. In the advertising and promotion of products for children a lot of legal restrictions, but still they are different in different countries. For example, in many countries it is forbidden to use the images of real children - even photos and hand-drawn, very typical bad example - the number of cases associated with the wrapper of chocolate Alenka, which uses hand-drawn image of a girl - as it turned out, the real person. Some communities may consider an offer jewelry for around-sports activities dangerous - if you suddenly will undo the clasp on the floor would be scratchy cue object on which one of the girls could stumble - etc. There are court cases paradoxical advertising - especially in products for children - and especially in entering the markets of different countries. Penalties for this are enormous.
So you think that Jewel Mania should abandon the children's audience Question It may well be, in fact, we have to solve it. Rather, decide, of course, should the client, but we need to develop a recommended solution.
Offering theme Cheerleading collection, I focused on children aged 12 and older. It juniors and adults. This category of athletes in the competition one day. Children compete in the next day. Or if competition in one day in the morning, and adults in the afternoon, three times, in the late afternoon.
I did not mean at all cherdiding when raised the issue about the children. Cheerleading in my understanding - is primarily a student and perhaps a high school. Here we have not the first time the topic comes up very small children - is to pay attention to them as consumers or not (not necessarily in relation to the sport). For example, I think that it is important first to master the market for men.
Yes, I remember that we discussed. The question is, how promising this market and big (I mean the market of jewelry for children) to go there, taking into account the risks to which Olga wrote.
These arguments "against" a children's audience did not seem to be convincing. Indeed, a number of products require certification. But strict restrictions for products targeted for children up to 3 years. When the advertising of goods and services in accordance with the Federal Law 436-marking must be followed by age (not obvious that it is necessary in this case). Children's audience (whether it is 6 years old or 12) - good and solvency - of his own money to gifts from adults. Nobody says that girls can wear jewelry on training and competition (this is obviously absurd, because it is not convenient and dangerous). But on holidays and feasts so they wear. So why not wear jewelry with a sports theme? In addition, JM attention to the preferences of athletes outside the gym can be very gratefully taken.
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