First of all, Jewel Mania expresses its sincere gratitude to the experts for productive work and extremely useful suggestions. Here are comments to some of these proposals. 1) To create a new collection dedicated to the biggest events in the world of culture and sports (like the Olympics), attracting the attention of the public and tourists. Comment: the proposal rejected, as there is a risk that in case of mass events exclusive, privileged status of the brand will be lost. However, it is possible to create collections dedicated to the results of such international events (for example, the film that won the film festival, the athlete, who won the competition, and so on). 2) To create a collection based on the art, music and literary works. Comment: the proposal accepted and will be implemented. Jewel Mania expects to continue discussions for the extension and detail of the proposal. 3) To establish cooperation with the major museums of the world (e.g. Hermitage) in particular, for sale in their gift shops. Comment: the proposal accepted and will be implemented. Jewel Mania expects to continue discussions for the extension and detail of the proposal. 4) To create a collection of paired decorations “for him and her”, special attention for possible implementation should be paid to the countries of Asia (especially South Korea, where using the same style in young man and woman clothes is fashionable). Comment: the proposal accepted and will be implemented. Jewel Mania expects to continue discussions for the extension and detail of the proposal. 5) To create a collection devoted to the cult movies and TV series. Comment: the proposal accepted and will be implemented. Jewel Mania expects to continue discussions for the extension and detail of the proposal. 6) To establish cooperation with the regularly held sports competitions (such as the World Cup) Comment: the proposal rejected for the same reasons as the proposal 1). 7) To create jewelry for theatres (for both actresses/actors involved in the production, and for sale to spectators). Comment: the proposal accepted and will be implemented also for concerts, movies, etc… Jewel Mania expects to continue discussions to expand and detail the proposals, for which the new question will be brought to the attention of the experts. 8) To organize the sale of jewelry on cruise ships during the tours on the rivers, seas and oceans of the world. Comment: the proposal accepted, since it is very close to the already started cooperation with the airlines and will be implemented. 9) To organize the production of jewelry as an accessory or complement to other products (e.g., ties, jeans, sweaters, etc.) and, accordingly, their sale to the respective manufacturers and specialized retailers. Comment: the proposal accepted and will be implemented. Jewel Mania expects to continue discussions for the extension and detail of the proposal, for which the new question will be brought to the attention of the experts. 10) To consider the creation of a network of specialized boutiques on the basis of franchising. Comment: the proposal accepted and will be implemented after the attraction of the relevant investment. 11) To consider the issue of creating and promoting collections for men (possible composition: cufflinks, tie pins, badge on the lapel of a jacket or boutonniere, bracelet, rings). Comment: the proposal accepted and will be implemented. Jewel Mania expects to continue discussions for the extension and detail of the proposal within the framework of the relevant question.