Unique interview - Jewel Mania team answers questions from the participants of the expert community
We continue to interview our customers on the basis of questions proposed by the participants of the expert community.
Today the questions of the experts answered by the leadership of Jewel Mania
1. Question from Olga Bleykhman. What specific expectations your company had before you start working with Omni-platform?
Answer: We expected OMNI platform to help us with generating new ideas and provide guidelines for implementation.
2. Question from Olga Bleykhman. What results were in line with expectations or, probably, were unexpected or even surprising?
Answer: Overall, we are happy with the results. Along with the new suggestions, a number of suggestions that we have seen from the expert community we have already have thought of, but didn’t develop in such details.
3. Question from Olga Bleykhman. Was there in the process of Omni-discussion any advice that forced to change the initial opinion of the company on a particular subject?
Answer: Creating the thematic collections for the museums.
4. Question from Ralf Bauer. What do you think was the most valuable input you received via OmniSourcing?
Answer: The fact that experts were with us helping us with developing ideas and strategizing was the most important. Pushing us was the key.
5. Question from Ralf Bauer. How do you think OmniSourcing could improve their service, what did you miss?
Answer: Implementation of the ideas and potentially profit sharing for the results.
6. Question from Lev Savulkin. What segments does the collection focus on?
Answer: Our collection aims at upper mid-class and upper class for travel jewelry.
7. Question from Lev Savulkin. What kind of partners do they consider for its promotion?
Answer: As partners for promotion, we consider famous actresses and TV personalities, athletes and events.
8. Question from Lev Savulkin. How are they going to work with museums and festivals?
Answer: Based on recommendations of OmniSourcing, we decided that we can do the special collection based of the upcoming exhibitions. We will approach the museums and its store and we expect to start doing it in November 2016.
9. Question from John Brehcist. Dear Jewel Mania, You have achieved real success in gaining listings in some high profile distribution channels such as Aeroflot; well done. A real challenge now is to keep your product ranges in the minds of existing and potential buyers. Perhaps a good example brand to watch in this respect is Pandora who have developed a strong global following for their bracelet and charm concept. Do you have any developing ideas on creating loyalty to the Jewel Mania brand?
Answer: Thank you! The way we like to think of ourselves is a luxury fashion jewelry brand. It is more of a bridge/travel jewelry. The name Jewel Mania – provides the basis for creating collection – so we are currently thinking about the ways to incentivize people to collect pieces from collections.
10. Question from Andrei Vorobiev. What are the criteria for the selection of priority sales channels?
Answer: Priority sales channels for us are duty free, prestigious department stores, prestigious online retailers, specialized wedding salons, luxury hotels.
11. Question from Natalya Arkhireeva. Why company executives chose jewelry as the field of activity? Could you share the history of the company and brand?
Answer: Created in 2013 by designer Ekaterina Rakhmanova, Jewel Mania brand was initially focused on fashion jewelry – accessible luxury.
12. Question from Natalya Arkhireeva. How do the themes and images for new collections appear except for recommendations of the expert community members? How do you find inspiration when creating jewelry?
Answer: We mostly base our ideas on own tastes and inspiration, whether it comes from visiting places or seeing a beautiful exhibition of painting.
13. Question from Mikhail Treyvish. Which collection (or collections) is the most successful and what is the history of its creation?
Answer: Our LACE collection is the most successful one – inspired by lace.
14. Mikhail Treyvish. Question from Is there any age limit for Jewel Mania jewelry?
Answer: No, as the matter of fact we are creating the collection for babies and mothers now.
15. Question from Mikhail Treyvish. Is it appropriate to compare Jewel Mania with Swarovski? If so, what do you want to take from them, and what to avoid?
Answer: No, it is not. We want to avoid the mass market. We would like to take distribution and popularity .
16. Question from Mikhail Treyvish. How can Jewel Mania jewelry help its owners?
Answer: We believe that Jewel Mania jewelry will help to bring emotions into the lives of their owners.
17. Question from Tatiana Peresypkina. Please tell us the story of your logo and brand.
Answer: Jewel Mania – the name is the play on words Mania for Jewels, which means collection. We decided to use monogram as our jewelry represents luxury in fashion jewelry.
18. Question from Tatiana Peresypkina. Describe the perfect celebration, to which it would be appropriate to wear jewelry from JM: what dress code must be adhered to? What level of celebration? Who are the guests of the event? What is served at the table? What kind of music is playing? What are the entertainments for guests?
Answer: Out jewelry can be worn on any occasion, both during the day and at night. So, the level of the event can be different, more importantly who wears the jewelry. It has to be a confident person, who likes the design.
19. Question from Tatiana Peresypkina. Imagine that you are involved in celebration of the 100th anniversary of the Jewel Mania brand in the XXII century. What words would you like to hear in regard to the brand?
Answer: Unique brand with style and history that always has something beautiful and original coming up.
20. Question from Natalia Chizhova. At what age did you first become interested in jewelry and when did you realize that this is a great business?
Answer: Early twenties. Business is good when you do what you love.
21. Question from Natalia Chizhova. What inspires you most in your work?
Answer: Our happy customers.
22. Question from Natalia Chizhova. If you are asked to create a unique decoration for one person in the world, who would it be?
Answer: It is very difficult to choose. I think that the unique piece could be done irrespective of the person and it will find its owner.
23. Question from Alexey Barkov. There is a perception that Jewel Mania jewelry is appropriate to wear only at social events. Is it appropriate, in the opinion of the owners of the brand, wearing these decorations in everyday life? If so, which of them and what clothing should be. Who are the people who wear them? It would be interesting to hear or even see examples.
Answer: Yes, the everyday jewelry is also part of our assortment. Moreover the larger pieces could be worn with jeans equally well as with evening gowns. The current trend is oversized jewelry.
I suggest that the next interview at the start of the world premiere of the new collection in December. It is also expected placement of video presentations on all available web-resources, it will be very useful to attract new experts and new enthusiastic buyers.
In my opinion, it is early and hard for us and for the customer, since it requires a significant time and cost in the collection of questions and time when searching for answers. The client and so works almost around the clock, you have to feel sorry for Humor I think. The optimal frequency of interview - every six months.
There will be a concert-presentation with music, combined with the collection of ornaments. For much time the interview will be, I hope that the music will tell better #happy words;
To the question 12 (Natalia Arhireeva) - about where it comes from inspiration to create jewelry. Of course, the works of great artists -moguchy creative impulse. Deep penetration in their images creates an aura, from which then arise extraordinary original decorations JM. It seems to me that to continue Lace collection is very close to the Spanish lace motifs - like in the pictures, where Goya depicts a well-dressed women - gentle and fancy lace it plays a very important role. I am sure that the collection Lace will continue its development to the delight of many! http://img1.liveinternet.ru/images/attach/c/7/96/566/96566737_Portret_Narsisuy_Baranyana_de_Goykoechea.jpghttp://www.ermanok.net/tmp/images/goiya_008.jpg
I am also very interested in the answer to the question about inspiration. If inspiration is born from visiting places of interest, here you can find great possibilities for cooperation with tour operators. They may offer routes to the places that inspired Jewel Mania to create magnificent collections themselves and offer new routes for Jewel Mania Note
Inspiration - a thing, of course, very important. As far as I understood, the JM inspire visual images (more than music, tactile experience or dramatic works). It will be necessary to discuss new sources of inspiration. After all, this is what makes the heart beat faster and pushing the business forward! For example, offer visiting exhibitions or other events.
Collection Violin Fantasy just inspired violin music Humor It is equally important to understand that will inspire customers to pay money for them HumorHumor
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Thanks for the answers to the questions of experts
I express my gratitude for the fact that the busy schedule for taking the time to answer questions from the experts! This is a very important format of cooperation - for the formulation of questions to the expert himself a lot of thinking about your business and become much more loyal to the brand. And the content - for me it was very important to mention that the basis for the idea was just a passion for collecting items. So, in the discussions should take into account the need to encourage the purchase of products collections (headsets) or come up with an incentive to collect, such as earrings or bracelets of art collections the JM (based on the works of artists). By the way, you can make a gift set.
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