By 2017, many motorists across Russia realize the importance of caring for the environment. Help them with this and provide the opportunity to contribute to the improvement of the environment will help the National Environmental Programme "Green Road". By this time, it will become widely known among car enthusiasts and organizations associated with the road. In every large village will be at least one collection point for waste arising from the operation of motor vehicles, such as car tires, used oil, batteries, and more. Collection points will be established on the basis of service stations, tire, garage cooperatives and other organizations related to vehicles. Waste will be accepted for a nominal fee or even free of charge, and further processed with a 100% yield in the production of recycled demanded. Promote the dissemination of the values of the program will be broad marketing activities supported by the terms of sponsors and partners.