Environmental program "Green Road"

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Vision of the future
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By 2017, many motorists across Russia realize the importance of caring for the environment. Help them with this and provide the opportunity to contribute to the improvement of the environment will help the National Environmental Programme "Green Road". By this time, it will become widely known among car enthusiasts and organizations associated with the road. In every large village will be at least one collection point for waste arising from the operation of motor vehicles, such as car tires, used oil, batteries, and more. Collection points will be established on the basis of service stations, tire, garage cooperatives and other organizations related to vehicles. Waste will be accepted for a nominal fee or even free of charge, and further processed with a 100% yield in the production of recycled demanded. Promote the dissemination of the values ​​of the program will be broad marketing activities supported by the terms of sponsors and partners.

Author: Михаил Фельдман

Published: 11 Jul 11:38

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Olga Bleykhman master August 02, 2015 19:06
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Michael, try to include information about the project in the Projects section on the website of the Ecological Movement - it will help to draw attention.
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Olga Bleykhman master May 31, 2015 05:38
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How is the progress of this project now, as planned in the future - write more and more - the experts will be more actively discussed. I strongly advise to go in the long term vision of the exhibition in the program, customers - many companies say the practical benefits of this type of participation in the program running.
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Olga Bleykhman master January 29, 2015 21:05
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Maybe it makes sense to organize an exit acceptance - for those who, for example, in the country stale something ... informed of this through the local press, radio and so forth.
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Olga Bleykhman master January 29, 2015 20:52
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Michael and prove whether environmental friendliness? Is there a certificate on this issue?
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Olga Bleykhman master August 12, 2014 11:59
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Notify experts, what name (any name) are considering for the future registration of the future of the site - here will be very useful to experts, it will help weed out unwanted advance, with fresh eyes visible. Comments is also important to know who want to be involved in this program, that is the target audience (CA).
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Olga Bleykhman master July 10, 2014 20:55
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The very idea of ​​creating a network of recycling points seems very relevant and useful. Title perceived positively associated with good service. disposal in connection with transport. I think a red logo somewhere in the direction of cosmetics, makeup is associated with eye - shadow, mascara, etc., or the field of optics - colored lenses, for example. Try to hold a focus group of its target audience. I can advise who makes it competently.
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Оксана Белянская September 03, 2012 13:52
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I agree with Nicholas in terms of cooperation with the state. I recently bula a conference of business taxi. There motorists' associations and movements for safer roads said that they use as a means of sponsors, and part of the state budget. And they are quite easily able to agree on the level of municipalities on joint programs. I think your partner may become large taxi pools, by the way they were in the first place are the "producers" of old tires and so forth. There is a network station, service station. Again, the same movement of motorists, who already have a tried and tested contacts, which you can use, not reinventing the wheel. For example: http://xn--80aag2cmaj.xn--p1ai/ http://ama.ru/ http://www.prav-net.ru/dvizhenie-avtomobilistov-rossii/
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Николай Рон August 30, 2012 04:09
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Michael, 1. You plan to work with the state. programs? Remained about two days before the introduction of the Russian automobile collection of utilization, and these payments are credited to the federal budget in the future be used to offset the costs of the organizations that will carry out disposal trucking tehniki.Eto Does not your source of funding? 2. Not sure that bringing the "old tire Uncle John" will pay for it, even considering the fact that this uncle has this capability. Mentality. Not easier to pay "Uncle Vasya" at least, and then the command "Uncle Vasya" Zatara your stores for the month. Turn!
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Alexey Barkov July 19, 2012 15:54
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Michael, I would suggest to refine the vision of the program in accordance with the recommendation of Tatiana, adding information about the commercial value of the project, which is of interest to investors.
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Михаил Фельдман July 13, 2012 09:50
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Michael, thank you for the helpful comment. As with any project, the program is under a commercial and motivated. Ie collection points will take suppose each wheel and donate 50p to 25-30R. Accordingly people get rid of the accumulated in garages, sheds, basements, parking tires environmentally correct way-points of additional advertising, expanding the range of services plus the difference between the price of acceptance and surrender, we will dispose of the company as the Supplementary materials. In addition, the program will be held companies engaged in tire recycling, recycling of batteries and other wastes.
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Mikhail Treyvish July 13, 2012 08:50
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Michael, I'm afraid that experts in brand management will eat me, but to my mind the name - it is not important if it is harmonious, well remembered and under it you can find good domain name of the site. The first two criteria your name exactly satisfies the terms of the site, then I think you need to him to decide quickly. Perhaps for the first time, you can make the appropriate section on the page of "ShinUtilProdukt." In general, very pleased that there was such a OmniVidenii socially significant environmental project. However, in this regard, I have another recommendation - to think about the monetization of the project, as it will almost certainly require substantial implementation costs. The source of monetization may well be money from sponsors, as you point out, but in this case should be clearly defined "tasty zamanuha" (excuse the jargon) for them.
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Михаил Фельдман July 12, 2012 08:52
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Tatiana, thanks for the comment. As for your questions. During the processing of rubber formed three product. Heating oil (as a substitute for fuel oil), carbon black (perfect for paint and rubber industry, as an example of automotive floor mats), and he's scrap metal cord. In addition to this technology, a 100% rubber processing and among other things it is not energy-intensive. Waste recycling is not there.
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Tatiana Peresypkina honored expert July 12, 2012 05:23
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Michael, before reading the name associated with the k / f "The Green Mile" (Michael Duncan and prison). After reading vision and sonorous name seems appropriate, after a double reading - is organic to the activity. I liked the logo, eye-catching, and IMHO it would be appropriate to cut eyebrow and the nose Question technical - you have a vision focused on supply. And who will be the buyers of your products? That for the product to be produced, and to whom it will be necessary? Considerable emphasis on the social and public value, and thus lacks the business value of the project, which is of interest to investors (for example, in terms of profitability).
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