Simulation game in which the participants experience, configure and analyze the main tools to attract customers: price, quality, advertising.
The simulator is based on a scientific-mathematical model of work of the largest retail chains such as Wal-Mart, Macdonalds, BurgerKing, Keller Williams, Oriflame, Amazon, Zappos, IKEA, Auchan, Leroy Merlin, etc. In Russia: X5 Retail Group, Magnit, Dixy, M. Video, Sportmaster, etc. The game is organized from anywhere in the world through Skype.
What are the questions an entrepreneur is facing ?
What product or service have the greatest market potential?
What product is easy to bring to market, and which one is easier to sell?
What expenses should be cut first? Salary? Rent? Taxes?
What if you can not find clients? What if customers do not want to buy your product?
Why are some entrepreneurs able to increase prices, turnover and profit during crisis?
How to make more profit at low prices?
How to get more customers at higher prices?
All these questions will be answered during your round of a business game "Capture the market or close the business."