As a sponsor for the violin festival, the company with the symbolic name Stradivarius is most suitable. This company produces fashionable clothes. The history of the brand began in 1994, and its symbol is a treble clef, the company has a special melody Stradivarius full of different emotions, the fashion brand moves forward in its musical rhythm and has a unique style.
I think this is a very good idea, because apart from sponsorship proper, this will give an example of how violin music can inspire a variety of creative solutions in different areas of business, science and art, such as creating fashion collections. And this will lead to an important expansion of the festival's boundaries: from regulars of concert halls to a wider audience.
But at the same time I wanted to draw your attention to the fact that we did not finish the important discussion to attract sponsors: how to define the festival and how to position it. A wide audience is important for sponsors and we need to define and position the festival so that it will be seen that this audience will constantly expand and reach several million people. Then there will be a significant motivation to sponsor the festival. Therefore, the issue of positioning has arisen not accidentally, as an extremely important task, without the solution of which there will be no success with sponsors and many others.
If you follow this logic, you can make a list of brands around the world that use violin themes - they can be developers, brands of clothes, shoe goods, car accessories and everything else.
Combine all these companies in a kind of umbrella brand - create a special "over-brand" Vioclub, for example. Belonging to this club will determine the adherence to a certain ideology and principles. The brand should be perceived as a sign of quality and established alongside the company's main brand.
This will be one of their new formats exist VFest. It's great that this can be done in an international format and now.
The idea is strange, of course.
In fact, it is an association of brands using violin themes.
But in fact everything is much deeper. These are companies that honor traditions, are not indifferent to the classics, are eco-friendly in their actions and thoughts.
It seems to me that this is a very fertile idea to look for "related" violin music sports or types of business. And the idea of some Club looks like a logical consequence of it.
But the question arises: belonging to the Club is just a label
Or she imposes some responsibilitiesGives some privileges
it is necessary to clarify - what is implied in the expression about companies "using violin themes"
It seems to me that it is not necessary to specify in detail, as this will deprive the initiative of flexibility.
If this is a club, then those wishing should apply for membership. And in this statement to justify that in their activities there is a violin. Perhaps this is due to the goods and services they produce - their style, their purpose. their name ...
I believe that the companies using the violin theme are those that use the violin-related meanings in the names, slogans, and visual images of the brand: the names of famous composers and performers of violin music, the violin or its components. I think that the musical themes will suit - notes, chords, violin keys, etc.
By the way, today my daughter entered the music school in violin class. Now she's at the club! :)
I believe that this should be still a meaningful membership.
A label is necessary. But the label, for which there is nothing, is meaningless.
It should be followed by philosophy, voluntary restrictions and the designation of priorities.
And about privileges is a very good question! Here are just what?)
Well, what - that we could think about
I hope that the discussion of this topic will continue for a long time and we will be able to specify this proposal.
To get to Asia, the first idea comes about China. Since the Festival is very valuable for its stellar performers, and of course their violins are excellent topics for insurance. Flights and crossings also for the public of the Festival create an increased interest in reliable insurance, especially local. Therefore, Chinese insurance companies can be considered as possible sponsors. The most famous and successful ones are those that are included in the TOP-10 successful brands (China) - it's Ping An and China Life, as far as I know. We can consider several more, in this proposal what is more important - not names of companies, but the choice of direction - insurance.
And why insuranceIn theory, sponsors are those companies that should be interested in the audience of the festival as potential consumers. What can we say about the festival audience in AsiaWhat are their preferences for goods and services?
If we assume cooperation with international federations of "violin sports", then perhaps it is worth paying attention to their sponsors
The audience of the Festival in Asia may be interested in different airlines in China and other Asian countries. After all, all participants and viewers-listeners, someone will deliver at least twice - there and back. And then the airlines will take their friends and friends of these friends, etc.- this is like expanding circles on the water. Through social networks such as tripadvisor, information is spread very quickly and very widely, so that airlines will gain the prospect of an increase in the number of passengers in geometric progression. Many will be interested in flying to the country of the Festival after the Festival, following the impressions about the Festival and about the country as a whole as a place of visiting for tourists. Sometimes it happens that according to the impressions of one trip of one socially active person - according to his feedbacks - then whole companies of friends gather who want to repeat the route. It often happens that people knew very little about a country, and only theoretically, and treated without any interest and even with suspicion: it is really safe there, whether there is a normal meal for Europeans, as there with hygiene ... and so on. - and more often prejudice against Asian countries. When friends went, they told us colorful, posted reviews and photos - it turned out that it's safe, a lot of exotic things, but without problems - and it's possible to have a very good time! And now the close and distant circles of their acquaintances are already beginning to make plans for future trips and flights precisely there.
So, for airlines, there are excellent prospects-and it is quite realistic for them to be interested in sponsorship opportunities, relying in arguments and arguments quantitatively not only on the audience of the Festival, but also multiplying the number of visitors to the Festival by the number of followers of each of them in social networks (from 400 to 4 thousand). Such figures will be very convincing.
I have an idea to hold a tender among the airlines of the world for the status of "Aviakompaniya festival". But the question arises: is it not better to choose "Bank of the Festival" or "Insurance company of the festival" or "Festival car"Here's what to choose
If the concept of combining businesses of all countries with a vio-philosophy is adopted, it will be easier to choose)
By the way, in this philosophy, you can invite companies (for example, developers - to do houses or residential complexes in the vio-concept or tour operators - to form the appropriate tours)