After much thought, I came to the conclusion that in order to get a large number of sincere fans of the festival and academic violin music, we must create a certain philosophy of life and instill it in young people.
Why young people?
- The spirit of rebellion as a trendy trend, neon colors and Iroquois are a thing of the past. Now the youth prefers quieter lines and colors, in honor classical style and adequacy.
- Grafted youth culture will spread to the younger generation (-10 years), and to the older (+15/20 years).
- Young people are receptive to new trends and ideas, "it is easy to rise."
Via-style as opposed to rock style.
Via-style must have its own philosophy, community principles, attributes and unifying events.
Philosophy can include naturalness, closeness to nature and care for it, admiration for painting and innovation, respect for intelligent and advanced people.
Principles of the community should be the opposite of rebellious and infantile. This should be the principles of a person of 20-25 years old, old enough to outgrow the stage of rebellion, while still young enough to be innovative and "flammable".
Attributes. This is a required element that indicates membership in this group. Rock attributes we all know. Together with the designers, we need to develop separate elements of style that will scream about the ownership of the media in the community of lovers of Viastil.
Uniting events - concerts of the festival, environmental actions under the auspices of the festival, exhibitions and so on.
Thus, a new lifestyle will be created for advanced, modern, but appreciative people. Beauty in its pure form. Pure beauty. Via style.
Yes, I absolutely agree on philosophy. If the festival unites the district of people themselves, then they should have something in common: a system of values, a lifestyle, a philosophy. And working on the formation of this philosophy, we are making an absolutely grandiose contribution to the future of the festival. And I also agree with the importance of focusing on youth. In addition to the arguments that Tatyana listed, I will also point out a purely mercantile one: if we prove to the sponsors that the festival creates a system of values that is interesting to young people, it will sharply increase the chances of their interest in the festival as a partner - after all, young people will live a long time - and Still long to consume different goods and services.
So, in my opinion, we should continue working on the philosophy of the festival and on how it will be possible to attract the active attention of the masses (young people) in different countries.
On the question of how to attract a lot of people: create a special style with its attributes, a program to promote and popularize this style.
We need to think about what kind of style it will be and how to make it fashionable all over the world.
Despite the importance of style, in my opinion, one should not forget about philosophy. We have not yet come up with the final answer to the question "What is ViolinFest"And this is the most important task, because it is the answer to this question that we should broadcast to the audience of potential fans. They should understand what their name is to be worshiped
And when discussing K2M, we started talking about the manifesto. Perhaps, the manifesto is needed here.
And a few words about the style. The question of partnership with one of the world fashion houses Houte Couture was already raised. The question is, how much it will be interesting for young people
At the same time, I would like to note that when we talk about style, we can also understand this "style of life". That is, it is something that can be shown not in external attributes (for example, in clothes), but in hobbies, life principles, etc.
That is, it is something that can be shown not in external attributes (for example, in clothes), but in hobbies, life principles, etc.
That's what I mean! It is the style of life.
At the same time, the style of life must manifest itself in some way.
For example, there are vegans - they do not eat animal products. They are convinced that they are doing something useful. At the same time, they often talk about this at every step, and this irritates many. It would be useful to be able to point out that you are a convinced vegan (for example, with a special button in the social network, a badge or a symbolic brooch, and so on).
The same in this case - the attributes - is a symbol of belonging to the community, which propagates certain principles and philosophy. Aspects that we are discussing now as elements of viomania philosophy are now in a trend. The likelihood of attracting young people to the number of supporters is extremely high.
1. Everyone wants to be good / loved / to receive approval.
Members of the community for good deeds "in the spirit of philosophy viomania" can receive virtual rewards and be recognized by the community.
2. Fancy dresses and style are not in fashion now. In the style of calm classic / tempered styles. Classical music and related meanings bear something similar - beautiful, worthy.
I agree with all this. In my opinion, it is necessary to think carefully about what to do to launch viomania, since the task is not trivial.
But it's already good that the word"vioman" wasinvented. There must be some sort of self-name, but still have to be revealed.
Viomans are such noble, highly moral people who support the "ideals" of the movement and propagandize naturalness, classics and a healthy lifestyle.
Their motto - Forward to the classics!
Their credo is naturalness and beauty.
Their hymn is the sounds of one of the masterpieces of academic violin music.
I am confused by the word "morally right". This is very subjective and, with some interpretation, greatly restricts the circle of Viamans
It seems to me that this should be, in the hour. People who know how to enjoy life. In particular, from good wine and good music ...
Still thinking and reflecting ...
Moral and drinking wine - not different categories, imho.
But the remark about the pleasure of life seems to me very appropriate. I like this approach.
The movement of conscious people is also gaining momentum, there are many portals where they communicate. You can also concentrate on them.
And what kind of portals?
The word "morally moral" is also bad because people can not evaluate themselves that way. And to be a wrecker means to feel like that.
About high moral standards agree) Arguments are convincing. And too pathetic it sounds.
Examples of such portals - http://interesno.co/tag/%D0%BE%D1%81%D0%BE%D0%B7%D0%BD%D0%B0%D0%BD%D0%BD%D0%BE % D1% 81% D1% 82% D1% 8C, the project "To live interesting!"
- Communities and books by Vadim Zeland "Transerfing reality"
Thanks, interesting links.
In general, academic music is the most abstract art. To see the deep meaning in sounds is much more difficult than in the cinema, theatrical performances or sculpture. Therefore, there are two ways - just enjoy the music without searching for a deep meaning in it, or trying to understand and see this meaning and see the meanings that are related to it in other arts, science, sports, maybe dada in political and public life.
I agree with Mikhail about the "roll call" in other arts, sports, science (especially psychology), but it's better for politicians to stay as far as possible, in my opinion. One can argue about two roads - this is the same road, but at different levels. At first, we simply enjoy the charming sounds of musics, and then we feel some roll-calls with many other meanings, even some philosophical reflections come.
Politics can be different. First of all, when it comes to politics, the Paris agreement on climate comes to my mind. Of course, after the US withdraws from the agreement, there are some risks, but on the whole it is a noble project that covers all of humanity and the project, of course, including the political one. If the philosophy of the festival we do ecological, then we can assume that the meanings of the festival overlap with the meaning of the Paris Agreement.
I'll try to suggest a slight change in the wording: Violoman - it sounds closer to the name of the violin.
Yes, it could be better. Probably, from "man" also it is necessary to get rid.
It would be nice to take into account that there are not only knights, but also ladies - then the English-speaking version of self-name can be taken as a violperson - but in Russian somehow sounds awkward ... Maybe the name "Violophanat" or "Violophan" Here there is no restriction he-she - after all the fans are different - both guys and girls. Since the expression fan club in Russian is very popular and does not need a translation - then the meaning of the name Violophan in Russian is understandable. And maybe the English version of VioloFan is also suitable - so far this sound seems to me prettier than Violoman. Let's see what the Customer will like more.
The customer must be persuaded, if he does not agree
But the "fan" I also do not really like - maybe just a violin
However, it reminds a bit of vegans that not everyone can be perceived unequivocally positively
You can try to expand the number of fans of academic classical music from scratch through another kind of classical music art - academic classical ballet. For example, in the famous Kremlin palace - it's more than 5 thousand people in the hall - the Kremlin ballet is performing - the audience not only from different cities, but from different countries. The director of the Kremlin ballet in his interview on the radio mentioned that most of the audience on their ballets - only classical, only academic ones - are tourists from different countries, especially many from Japan and China. If you agree with a hall and ballet about mutual information about performances and concerts - it certainly will promote the popularization of the Violin Fest Violin Festival. Pay attention - 5 thousand people - this is only at one performance - and the hall is full all the time, at every play!
Yes, I read that there are special tours for ballet and opera performances, and tourists come thousands of kilometers away. In general, this is an inspiring example. There is one "but". In cities that will win the right to hold he cents of the festival may not be opera and ballet. I think we need to make violin concertos an independent value for tourists.
At the same time, it is necessary to look for links with other arts (although I am more convinced by your words about painting), but not for the sake of the audience of concerts, but for the sake of the growth of the isle of fans of violin music - and they should already be millions.
About painting - it really is so, now the world is becoming more interested in visiting exhibitions of classical painting. Here in Russia it is visible on crowds and the huge queues in the Tretyakov gallery, for example. About the Hermitage - the more to say! Even in the cold winter minus 25 degrees Celsius queue is always several hours. Tourists come from all over the world, arrive from countries all over the glove. This thesis is confirmed by the results of famous auctions such as Sotbey's, for example. The most giant prices are found for the most classical works - the most classical artists - like Aivazovsky. Therefore, some time ago I mentioned the possible connection of the theme of artists not just with music in general, but specifically with a violin - a circle of artists with Kuindzhi, etc . How this theme develops further - or the interest has already faded?
I think that due to the scale and potential of the topic, interest has not yet appeared, because we - the omni-experts - have not yet completed our work on the development of this topic.
Now it is clear that the theme with painting fits well into the possible concept of the festival as a phenomenon connected with the way of life of people. People enjoy the sounds of violin music as the best music on earth, from good wine enjoy "at the tip of the tongue" (the wine program fits well here) and from good painting (but you can add sculpture, design, fashion) enjoy their eyes .
At the conceptual level, everything converges. But there are practical questions:And how to make fans of painting fans of violin music and festival
How to make it so that people, standing in line at the Hermitage or the Louvre, coming home felt the desire to listen to another record of violin musicWhat message do they need to receive and how can they be conveyed to them practically?
Michael, did you really want to write aboutmedical questions?
Because the idea is very interesting. But I do not understand why other questions can not be discussed in the same way.
Of course, I meantmusicalissues, it's a typo.
I do not know yet about other issues, the idea is raw and I do not fully understand how it will work. Maybe colleagues will help
Yes, the idea is at least unusual)
More often than not, ideas come to me personally when reading. When listening to music, other areas of the brain are involved.
And what if you combine some audio business course and fragments of works performed in the style of academic violin music?
I'm not sure that this is the right idea, I just wanted the experts to feel the "soul of the festival" better, that is, the very violin music.
But, perhaps, in order to prevent the growth of the number of ideas, and to achieve their enlargement, to recall the idea of a hit parade of violin music.
Then, if the idea of the hit parade is realized, we could discuss the winning compositions, in particular, how to achieve their further popularization in the people based on the feelings that we felt after getting to know them.
I absolutely agree with the need to expand the boundaries!
But we are thinking about "Expanding the number of devoted fans of the festival". And here there are 2 ways: revolutionary (capable of giving a BOOM effect and a massive influx of new fans) and evolutionary (the flow of new listeners will increase gradually or the festival will become a victim of natural selection).
My reasons are to demonstrate that, perhaps, the evolutionary path is not what the festival needs.
There are too many substitutes these days. And every day they become more and more. Dwell on the format that is now, then, consciously limit the number of followers.
All new directions unite one thing - they do not let you get bored. They entertain. And academic violin music performs the same functions - it is entertaining.
But the ways in which she does this, are now rapidly becoming obsolete.
Therefore, I proposed to look for new ways. Those who will not be perceived as boring by modern man.
PS: I belong to violin music with great respect and do not want to offend those who are her fan. And at the same time I believe that any phenomenon should develop, because society is developing. And my favorite violin music is also encouraged to develop in order to meet the demanding requirements of modern people.
So I, too, are for therevolutionarypath. I just do not consider it necessary to make revolutions at concerts. What kind of revolution do not do, if the concert hall is designed for 1000 seats, more than 1000 spectators will not come to the concert. This does not solve the problem of attracting millions of fans.
A young generation of new fans of the Festival-it is necessary to apply some non-standard options. For example, in order to attract the attention of those who on the whole are not too interested in classical music, but are influenced by fashion,It is possible in the news of the Festival to report on the records associated with the violin performers from the Guinness Book of World Records, curiosity will be able to help in this - for example, to mention such a record
The client is categorically against using the Guinness Book of Records for reputational reasons. I think that the attention of the younger generation can attract the festival's dedication, connected with new technologies in science, finance and other aspects of human society. Take, for example, blocking technology. How to reconcile it with violin musicIf we find an answer, it will attract the attention of many young professionals.
In the meantime, for example, you can charge for the services of the festival (for example, for access to online broadcasts of concerts) in crypto-currencies.