Under item 2 and item 3 of the commentary of Michael May 03, 2017, 14:15.
Let's pay attention to the SILK ROAD rally. - http://www.silkwayrally.com/
The next world version of the rally - in 2018 - strikes from China - and to Russia. Participation is received by teams from countries around the world, the attention of fans and the press is very large. The audience is mostly male sports type, active age. These are the people who are still not very interested in the music of Kaluss. Among the sponsors are world famous companies.
Offer a competition for Chinese composers - compose the anthem of the rally. Or let composers from all over the world, from different countries, take part. In the opening of the rally, the best orchestra of China will perform this Hymn with the participation of the VF representative. As usual, the condition for participation in the competition is the presence of a solo for a violin. Announce the competition soon, so that there is time for the authors. The jury is also from different countries, so that the objective decision does not depend on the country.
Contacts - Beijing, Kathy Liu -email@example.comTel .: +86 10 6599-91-02Fax:+86 10 6599-91-00
Here, in my opinion, we need to think carefully about how the rally can fit into the philosophy of the festival.
I have such an idea. If we accept that the festival has an ecological focus, then it is worth paying attention to the fact that the route of the rally will be held among a very picturesque and devastated nature. Perhaps, for example, an exhibition of photos from the rally route could become one of the events of the violin festival. And this can be a way to unexpectedly draw the attention of the public to the philosophy of the festival.
Why does the philosophy of the festival seem to me very important? Music concerts are held by many, but not many people are looking for a special meaning in this. Music can stop sounding, the meaning in the minds of listeners will remain.
And photographs, as well as paintings, sculptures and creations of architects, affect the eyesight, and music - by ear. If we "include" all the senses, then a particularly persistent effect is obtained.
The simplest and most logical solution for attracting the Asian public, it seems to me, is to hold the Festival's events in one of the cities of the old Asia (but not in the capital - then there will be more interest in the additional tourist flow).
In different cities of Asia there are many excellent prestigious concert halls of a very modern level. Some examples of such concert halls: Osaka concert hall - Japan, Osaka; Esplanade-Theaters on the Bay - Singapore; Sapporo Concert Hall "Kitara" - Japan, Sapporo; Harmony Hall Fukui - Fukui, Japan; Fukuoka Symphony Hall "Acros" - Japan, Fukuoka; National Theater and Concert Hall - Taipei, Taiwan - and others.
Of course, 4 or 5 Asian cities should not necessarily enter the World Tour of the festival. However, this is still not enough to "conquer" Asia, because several thousand people can come to the concert (and it is necessary somehow to achieve in advance that the halls are complete), and in Asia live billions. Of course, billions of fans - a thing unrealistic, but several million - this would be a worthy task in terms of scale and complexity.
If we proceed from the middle class, especially the "young professionals", then the top countries of Asia for the expansion of the festival should look like this: Big China, India, Indonesia, Japan, Thailand, South Korea.
It is in these countries, perhaps, it is worth looking for a fare, whose authorities might be interested in partnership with the festival. But, in addition, such an interest can arise from the authorities of those cities that would be interested in the influx of tourists. Perhaps, such cities will be found in small countries, for example, in Cambodia or in the country in Mongolia
It is interesting and useful to pay attention to the large business events that are held that are connected with the business ties of the countries of Asia and other parts of the world - for example, Russia & Asia Forum - rabif.com
The idea is correct, but to speak at business forums one must find and formulate a clear concept linking violin music and entrepreneurship.
I propose a very unusual idea! :)
Recently read the news about the fact that in America they sell ice cream with red wine. The company has been successfully operating since 2009. Here is their product: http://www.mercersdairy.com/wineicecream
Asia is a country with a warm climate, good tourist flow and a large number of microentrepreneurs. Makashnitsa - that is all over Asia! That is, you can spread the idea quite quickly. And it is especially effective in tourist directions.
Traditionally, vans with ice cream are accompanied by music that sounds loud and attracts customers. For Asia, this is not exotic - in Vietnam, macaroni with bread and fresh rolls can be heard about 5 minutes before arrival (music plays in them). And here it would be very appropriate to include works of VF.
So it is possible to popularize VF in Asia - both for the local population, and for tourists.
By the way, for Europe and the USA such a format (only with a van) is also quite suitable.
Develop such a network can be franchised with minimal investment (especially as for macadamia). I think that the south of Russia (and that there - and the whole of Russia) can be included in the project. We love both wine and ice cream)) It is known that Eskimos excimo eat in frosts))
I can afford a little skeptical questionHow does music that comes from makashnits will increase the number of fans of the festival. I'm afraid that the Vietnamese will not even understand that this is violin music.
And even if someone understands, will it cause him deep feelings and subsequent affection
As it seems to me, it is important not that the music sounds often, but that it gives birth to thoughts and feelings that would raise the need in people and desire to listen to it as often as possible (or discuss as often as possible or read about it as often as possible).
Often music becomes native and pleasant in different conditions.
Let us recall the discos of the 90's. Even though the quality of the music was not excellent, many people like it from nostalgic motives.
The impact of music in makashnitsah with wine worm will be, first of all, for tourists from all over the world. That is, such makashnitsy should be in tourist areas. We will get thousands of interested people from different parts of the world who can get a piece of beauty on vacation, in a heavenly corner, and at home when sounding music it will be associated with something wonderful and enjoyable.
For the Asians themselves, such "islands of culture" are also good. And employment will rise (on them, the direction, small business), and there will be an occasion to listen to beautiful classical music.
I'm afraid that people just do not understand that the music coming from the makashnits is violin music. Moreover, no one will connect it with the festival.
But at the same time to look for the culinary refraction of violin music - may be another good crazy idea. For example, we will establish an analogy between a violin and some culinary product - perhaps the key to Asian cuisine (for example, rice or noodles). True, my fantasy ends here
An illustration on makashnitsy may well make it clear that the music is violin. In addition, tourists will surely understand (if not, they will save, again, illustrations).
Think about the culinary and violin connection will be extremely interesting :)
Perhaps, trolleys with ice cream will do the trick - and musical works that are associated with coolness - it's nice to hear those who are tired of the heat in the hot countries of Asia.
Colleagues, I love insane ideas, but it seems to me, frankly speaking, too insane.
Firstly, technically it is very complicated, because to obtain a large-scale effect, thousands of macaroni (or ice cream) are needed.
And secondly, are we sure that in this way we will win the hearts of millions of Asians? Rather, it will draw the attention of foreign tourists.
Maybe, to organize a "hunt" for Asians during their visits to Europe as tourists
I'm not sure that there are ideas in the implementation of which you can be EXACTLY confident.
Hunting Asians as tourists - great! First, because there are a lot of them now. Secondly, it's certainly fairly well-off people.
But in this case it is also necessary to understand why hunt. What to sell to Asian tourists during this hunt?
If the festival is not only (or not so much concerts), then what can it sell and what value in return should it carry?
Well, for example, the program of tourist groups for tourists from Asia could introduce objects related to violin music, such as:
- Concert halls;
- places associated with the life of famous violinists (for example, Paganini) or famous people, fond of classical music (for example, Einstein)
- buildings and constructions of "violin type"
- botanical gardens, where trees and shrubs grow, serving as material for the production of violins)
- art galleries with exhibits huzhozhnikov "violin type"
- wine cellars with good wine, harmonizing with violin music
Much of what we talked about here "climbs".
In addition, follow them you can propagate the culture of "viomania". But only need to first deal with it in more detail
Get viotourism! Not only Asians can be interested in them.
By the way, here is a funny article in the Russian newspaper on this topic (about musical tourism): https://rg.ru/2014/07/15/turizm.html
From the latest news on the topic: http://www.trn-news.ru/news/60797, http://travel.vesti.ru/article_31175
Of course not only Asians. But Asia is a priority region because the habits of people connected with classical music are still not settled there and they can be formed. And in general there are a lot of people and a lot of young people. So without Asia at least a large commercial uzreha at the festival will not be.
And musical tourism is really a big and interesting topic.
Asia in general I really love and I think very promising.
Therefore, I agree with the arguments about the prospects of the market.
It is probably useful to include in the program of future concerts of the Festival the performance of works by composers from Asia. It is possible to announce the competition in advance - in connection with the upcoming concerts in the ZZ countries, the selection of works of current period composers of these countries. The work for the contest must meet the following requirements: it is obligatory to include solo for violin, first performed in the framework of the Festival (except for the composer's city of residence), to be written in the 21st century. You can discuss the requirements and clarify them, other experts will expand and refine my idea.
Of course, around the festival should appear many Asian faces. Undoubtedly, composers, but perhaps also architects, sportsmen, actors. Violinistss have already appeared - see the list of winners of the competition Venyavsky.
Maybe even winemakers (there are good Vietnamese wines from Dalat, for example).
It seems to me that many Asians will be flattered by the thought that if earlier the trends in art have merged from Europe, then in the 21st century they can come from Asia.
Обратите внимание на культурные мероприятия в Азии - например, вот здесь - ежегодный Фестиваль, которому уже больше 10 лет. Chamber Music America - сейчас в Таиланде. http://www.chamber-music.org/board-transitions-2017.
More about community& music, original ideas (blurring boundaries): "... salsa combined with classical forms and dances, ending in a kind of impromptu communal singalong. It is most likely not what the string quartet was playing in its first concerts in the late 1990s...."
This is a good example, showing that in Asia there is a very strong interest in classical music. The question is how to use this festival, how to convert this interest into a focus on violin music?
Perhaps it is necessary to prove that skpipichnaya music - the best music for Asia from all kinds of academic music. Here, as arguments, the victories of Asian violinists can be used at international competitions, the popularity of "violin sports" in Asia. Maybe something else
In my opinion, mini-carts that travel the streets, just refuse any complications - any equipment, etc. - it costs money and trouble, and distracts from the product being sold. A single soundtrack that will be acceptable for them is a loud sound reproduction of the name of the product being sold, by the type: "Buy the best ice cream (or other product) here!"
This is debatable))
And here's why: in Vietnam, caravans with fresh pastries drive through the streets. A characteristic feature - they are loudly playing a certain melody. So, you hear it from around the corner and manage to orient yourself, that you have to give up and buy a fresh roll.
A van of a certain color with a pattern. Such caravans network.
Why not a similar topic "pereobut" in another wrapper?)
I am not confused by technical problems, and image - does not "prinizit" whether great violin music its performance from the Fugnochikov?
I think so. that the owners of caravans will want to choose some sounds that somehow associate with their products - rolls or drinks-it does not matter. It is important that these sounds remind us of these brioche-pies-juices, etc. - for example, a song from the cartoon where the hero adored such buns, etc. For the time being, it's difficult for me to remember a violin concert, which has something to do with the retail sale of some tasty or simply edible things. Maybe other experts will remember.
I'm worried about the fact that the owners of the van can agree to choose the violin music - will this not destroy some of its "sacred image"? After all, the quality of performance is of great importance in order to impress people - but here quality can hardly be expected.
The impression is made up of several components. The sound quality is, of course, important. The sound quality can be achieved in several not very expensive ways. Now these methods can be purchased at a not very high price in one of the online stores in Asia.
The sound quality is not only equipment, but also entourage. Cries of merchants and everything else - is this the right entourage for great music?
I agree with Michael - pie shopkeepers and others choose places where large crowds do not sit or stand still, but move - and these people are more concerned about how to eat - and quickly! And for classical music, you still need to focus on music. And the cries of sellers and chewing people - it's far from the idea of deepening into classics, so it seems to me.
I agree with everything, except that to promote music, you need to focus on music. With violin music, you can associate some pictures - you can draw on their trolleys. Or you can invent "violin" varieties of ice cream. Music can not always sound and everywhere. But in the surrounding world there can be many associations. leading people to think about violin music. and to generate such associations is a special art.
Entourage is important.
Transforming the idea: by analogy with the cafe network, make a network of institutions for cultural food intake, permeated with the philosophy of the viofest.
Comfortable tables, soft areas and frameless armchairs-sofas. Muffled light. Violin music on the background. In the menu a special assortment of ordinary and wine ice cream and desserts (biased - without sugar). Wine list, including non-alcoholic wine. Hookah hall.
Cries in this case will not be. There will be an atmosphere of relaxation.
But what's wrong with screaming? In Asia everyone screams. Even in the most hectic market there can be an islet of culture (by the way, tourists should especially like it).
Well, that's closer ... We're talking about the connection of violin music and lifestyle. Styles must match.
Maybe, to hold a competition among restaurants for the title of "the most violin"
But this is possible not only in Asia, of course.
If to speak about Asia, then, maybe, to connect violin music with some kind of pan-Asian productFor example, rice
Cool idea! I love.
A festival of visual music with the use of rice comes to mind.
There is a visualization using salt. For example: https://www.youtube.com/watch?v=bz6JF6KUThI
And you can do with rice.
Multicolored. Different shapes.
The idea is interesting, but will it not be perceived as blasphemy in relation already to food? Although it can then be eaten.
Food should be beautiful! The beauty of food causes delight and a rush of appetite.
But this is only a visual perception of food. Why not open the auditory perception of food for people? Yes, it's strange. But it's very interesting. Gourmets around the world will be able to discover new facets of taste.
By the way, wine festivals can demonstrate the "violin" sound of wine OR visualization of the sound of violin music (the semblance of what is done in rollers with water using sound).
By the way, wine saturated with the sound of a violin can become a separate brand))
The idea with the sound of wine or food is very beautiful, but I do not understand how to implement it. Ask contemporary composers to write "symphony of steaks"
Perhaps, it is necessary to search for semantic coincidences and somehow build on them. You can say, for example, that rice is "the first violin of Asian cuisine"
The opposite effect is possible: performance from the van can bring great music to the people.
Does the violin music of the future need a "sacred image"?
Or is it necessary that, on the contrary, music should become close to a large number of people?
In my opinion, we are getting to the cornerstone of the philosophy of the festival.
The festival needs "MASS" or the festival attracts "ELITE"?
The festival, of course, needs a large audience, but should this be the entire population of the Earth? Maybe only the middle class, for example.
You can attract marginals, but push the intelligentsia away. Is there such a danger?
Do you think that the audience at ROC festivals is who?
Each rock festival decides this in its own way, in my opinion.
As for ViloinFest, it seems to me that for them the audience should still be the middle class, but it is highly desirable that the audience has a high proportion of young people (so that the audience does not shrink in time) But this is a matter of goal-setting. It is necessary to choose an audience. and then think out how to conquer it.
How to create a cartoon can be an inexpensive project - on the contrary, it's a very large investment! Therefore, the creators of the cartoon film very carefully choose not only the artists for the main roles, but also the sound series - according to their own criteria. Perhaps in some of the cartoons there will be violin music - but for whatever reason they will take exactly the music that OmniVision & ViolinFest will offer. The proposal should be well / impressively / impressively / attractively (- etc.) formulated and justified.
Of course, not the festival should pay for the creation of the cartoon, but the producers. Not necessarily a sound series should be associated with violin music, but, possibly, the content. For example, the heroine of a cartoon can become a violin. For example, a violin is born from a cherry tree, and cherry blossoms (cherry blossoms) are a sacred event for Japan. This connection can try to interest the creators of the anime.