It is especially important to emphasize that it will bring the city cooperation with the Festival. For example, connect local museums - to get the synergy of fine art and music.
An interesting idea may be the order of a new musical composition to a local composer, the first performance will be in the framework of the Festival. I know, two options.
The famous choir ordered an oratorio for the famous composer, and this choir performed it for the first time. To the text was international - chose Latin, it was in Estonia. A well-known orchestra-I do not remember where-commissioned a special concert for the composer, which was performed for the first time with this orchestra by a soloist of international fame who was born (or studied music) in this city.
City cooperation with the festival should bring a sharp increase in the flow of touristsIn my opinion this is the most "tasty" that a festival can give.
But, of course, we should talk about a very large stream of tourists - at least tens, or even hundreds of thousands, otherwise the city will not feel it.
In turn, an increase in the flow of tourists - this is the growth of investment in tourism infrastructure, new jobs and other important and accepted "buns."
In order to achieve this, the festival must work in parallel to obtain a wide international fame. This can be achieved thanks to the advanced concept of the festival, which we are discussing - links with environmental organizations, new technological developments, etc.
Colleagues, there are 2 options:
1. The city needs an influx of tourists, and then the festival must ensure the influx of the public from other countries. In this case, there should be a wide program for promoting the festival through travel agencies, tour operators, airports, on-board airline logs, through tourist portals (there are several wonderful ideas how to do this and some unexpected but very popular tourist portals).
2. The city needs a festival, and the number of tourists is not so important. Examples are Barcelona, where the struggle against mass tourism is currently underway. Here are the articles in the topic: http://en.euronews.com/2017/06/28/barcelona-s-tourist-troubles
The second example of the festival, the effect of which is not tied to attract tourists - Yekaterinburg, the Vienna Festival of Musical Films. Here are the details of the festival: http://vmff.ru/
One of the main organizers of the festival is the Honorary Consulate of Austria in Ekaterinburg, Ekaterinburg, ul. Turgenev 16. The main sponsors of the festival are UMMC-Holding and Raiffeisenbank.
I must say that the festival is very successful, it is held several years in a row, it gathers a huge number of people. This year I was at the opening, and massiveness is simply amazing! Even despite the rain.
I'll start by attracting tourists. This is important not only to the city, but also to the festival
After all, tourists will help spread information about the festival around the world. And this is much more meaningful than finding admirers in 10-12 cities - on a global scale it's a drop in the ocean. And this will someday help to find a global sponsor of the festival and a real mastabna benefit from cooperation with it.
This is the first. And the second - why the city authorities will be afraid of the festival, not seeing for themselves direct benefitsIt is possible, but unlikely.
Well, then, Barcelona disappears. But in the same Spain there are 50 provinces - hence 50 provincial centers. We take away 5-7 (the most spoiled tourist cities) and there are 43-45 potential candidates.
And then there are two different questions:
1) How to convince the city that the festival is able to attract a lot of tourists
2) How to actually attract them when the work is already going on
While we should think about the first question.
And it is based on the most important issue that faces us: how to present the festival so that its concept and story about it would arouse the interest of millions of people
Here is an interesting international event, several times already successfully passes - Tallinn Music Week, 02-08 April is scheduled for the spring of 2018.
The results of last year's very successful, pay attention to who supported - state structures, banks, etc.
As I wrote, the task of forming the World Tour is very urgent. Any of the Baltic cities may well enter it. But the support of local authorities is needed.
Continuing to think about the World Tour: here on my look until you need not diversity, but depth. We need to find one or two (no more!) Cities on Earth whose authorities would co-organize and co-sponsor the inclusion of their city in the ViolinFest World Tour. And on their example, finding new cities will be much easier.
As it often happens in crowdsourcing, it is necessary to stop choosing one of many good options and deal with this (in this case - the city). vyor - this is the most difficult and most important
About the World Tour. For this purpose, the presentation for the city authorities, mentioned in the Omni-President's report on March 19, 2017, 19:35
Yes, the presentation is ready
Here she is:
I will only note that it is very important to find the first city whose authorities would have agreed to participate. Probably, it would be ideal if it was an Asian city (to help expand to Asia at the same time), but this is not the main thing.
A wonderful presentation, in my opinion)
The presentation is good, but it is necessary to find an opportunity to show it to the right addressees
Previously, there was once a proposal: send out information about the VF festival to consulates of different countries with the attaché for culture as an addressee. But this presentation, of course, is many times better than usual general information. It is much better to immediately send this presentation - with a few introductory phrases.
From the consulate to the mayor of the desired city may be too long a distance. Moreover, we are not really a loan, which cities we need and we need a personal mayor, and not officials in the mayor's office.
I recently spoke with one connoisseur of India and he suggested that Bangalore might be the right city. A lot of expats and a lot of Indian IT people who want to lead a Western way of life. But how to get through to the mayor of Bangalore, for example? I'm not at all sure that the embassy of India will help in this.
Without guarantees, of course - but there are chances. Can at least prompt in the answer, where this suggestion can cause special interest.
I still think that we need to look for direct exits to the mayors. At least in one city. Here, there is a case where you do not need to chase the number yet.
I have direct detailed contacts of several mayors in the cities of Lithuania, for example - but these are small towns, and transport is uncomfortable - there is neither an airport nor a railway station - they are only resorts.
Of course, the smaller the city, the more interesting is its administration to attract the public - but will the public go from some city in France, for example, or even more so Japan, under such conditions of transport accessibility.So it can be more of a hassle than a result.
Small towns are not a problem. Any city in Lithuania is located close to the Vilnius airport, so there can be no problems with transport accessibility. But there may be problems with the infrastructure: if there is a suitable concert hall or theater, hotels?
I think that for the city authorities there can be a comprehensive proposal: the increase of tourist potential with the help of crowdsourcing, plus a concrete step in the form of participation in the World Tour of the festival.
There are a lot of hotels, as they come to the treatment (resort). I even saw the Palace of Culture with a concert hall, but I was not inside. We need to know what room the room needs - we do not know. Much depends on the advertising, which will be carried out by local organizers.
maybe, then it is Vilnius that needs to be oriented - the capital of one of the camps of Euroyuz, with transport, hotels, etc. There are no problems - several times was there not so long ago - all on the tourism line there at a very high level. There is a philharmonic society, where even opera performances are held. By the way, the outstanding violinist Yasha Heifetz was born in Vilnius, and his debut was in 1909 in the building of this philharmonic society.
Now - with such an impressive presentation of VF - a positive response is very likely.
The main criterion in my opinion should be the interest of the city authorities in the development of international tourism - then you can count on their support. In Lithuania, hypothetically, there may be Trakai and Kaunas and other cities, not necessarily the capital. But it is obligatory under this condition.
I just thought that the participation of the city in the World Tour of the festival could be an important stage in the "image change" for the city. For example, no one perceived the city as a cultural center or a center for tourism (for example, it is an industrial city) - and here such a significant event. Or the city is in the shadow of more famous cities in its country - it usually refers to second or third cities (like the Korean Busan - Busan)
The experience of museums and theaters shows that it is people who are to some extent deprived of some opportunities - with a weakened hearing, vision ... - are very much interested in at least partially compensating for this shortage. Many theaters and museums organize special concerts or excursions for people with special needs. To such events there is a huge interest-there are even queues of requests from special schools, societies, boarding schools. For those who are hard of hearing you can create a specially equipped box - where special headphones will be provided - for everyone who purchased a ticket with a special request. Rent of such headphones can be provided free of charge by one of the companies - the manufacturer of such headphones. This can be mentioned at all VF-related Internet-resources, in the booklet, etc. , Press attention to such a socially significant initiative is provided in advance!
I agree with Olga and it seems to me that in this idea it's good that she is a little "crazy" and paradoxical - music for those who do not hear well. We must first generate crazy ideas - customers will come up with "normal ideas" without us
In this idea, I see two pluses. First, many will just be happy to do a good deed. It's a good thing to support a person with health problems, there are so few opportunities to get positive emotions in their lives! Outside of Russia it is now very prestigious to support various programs for people with special needs. Secondly, in the direction of action for people with special needs, the market is not yet so saturated with offers of interesting cultural events adapted to their special needs. Competition here is still not very high, which means that there is more chances for success.
I'm afraid to seem like a cynic, but even a good deed is not so important as scrapping stereotypes. That is precisely in the breakdown of stereotypes and is one of the key tasks.
Music - for those who hear - this is the first stereotype. But there are others. Classical music is only for old people. Or classical music can be heard only in concert halls. Or violin music is no better than other classical music. Swinging one stereotype, you can "postpone" postpennly and with the rest
What a wonderful and interesting news! Olga, thanks)
As I say, the VF team does not approve of such tools, but personally I like it very much!
And this mega-practical!
Especially in the case of children: when teaching a child changes at least 4 violins (in terms of height) - eight, quarter, 1/2, whole.
The tools are not cheap, and it's hard to find good little violins. Therefore, the growing grasshoppers squeak so that their parents sometimes have their ears in the tube :)
The printed violins could solve this problem (not with the ears, of course). Such instruments could be purchased for music schools and given to children for the duration of their studies. Or create a rental tool.
Yes, it's not about approval, but how to "fasten" it to the festival
It is possible to get from this idea a plan of measures that will help increase the audience of the festival, change its concept in the direction of greater relevance to the challenges of modern civilization or significantly increase revenuesThen, I think, we will convince the festival of the appropriateness of approval
In my opinion this is another example of the fact that we did not complete the idea and did not discuss it. An interesting example with "high-tech violins." Really interesting
What to do with it furtherCan this be part of a large new large-scale activity of the festivalMaybe you can think of a great direction, as it relates to new technologies
It may very well be that we will come up with it and it will be a super success. But we need to work on this.
If the option of such violins-IT-era will be included in the festival's nosothay, is posted on the resources - this will involve the IT-advanced audience. One of the companies on 3D printing may be interested and sponsors a concert, the publication of a booklet, etc. - provided someone speaks on this particular violin, a wide information about how the given violin is obtained, etc.
The news for the press about what kind of original version of performance will be included in the next concert - press release can be called "the era of IT innovations changes even classical music!", To gather a special press meeting for some time before the concert - to be able to prepare and place all kinds of Inf, inc. video. Perhaps the togla of the crowd wanting to attend the concert will have to be regulated with the help of special fences - as in the Tretyakov Gallery - after an effective promo for some recent exhibitions. Then you can invite TV for a news report -;) for example, what measures have to be taken to avoid crowding in the crowd at the entrance;)
There will also be a separate video on YouTube - and this is a permanent perpetual placement, which is sent by a reporter with a link from everyone who is familiar with the Festival - and from many of Omni .. etc.
We have an exceptional chance to find out a new face and a new direction for the festival, related tonew technologies
I think it's worthy to think about this. This, in my opinion, should not be reduced to some one-time action. This requires reflection on the new philosophy of the festival and on the sequence of actions and measures aimed at drawing attention to the festival's activities to a new audience - relatively young people, passionate about new trends and new technologies. This is what we should do, because we are expected to find breakthrough and large-scale revolutionary ideas and solutions.
Let's work on this for the next two or three months.Then the topic with IT-scripts can be a thread that will allow to achieve such revolutionary changes.
How can violin music be associated with new technologies in addition to violins printed on a 3D printerMaybe it's some kind of "digitization" of the music itselfRecording music not using music notation, but based on a blockadeAnalysis of brain impulses when listening to music
Let's work on this, this is a big fertile topic, I think. And this can lead to something really large
Music helps to train and train the brain, adf-waves, etc. - while I do not understand, but it sounds scientific. Super-memory, etc.
Considerations in this regard fell into this: "Binaural beats will help your brain to learn faster and better remember with the help of alpha-binaural waves stimulating brain activity ....., creative thinking and concentration. Alpha binaural beats are also used for gentle relaxation, while exercises for the brain with alpha waves are ideal for learning, ..... include nice classical music ....>
This is an interesting fact. The festival in general could focus on researching the use of violin music in building new technologies and vice versa - in using new technologies to facilitate perception and increase attention to violin music.
Online broadcasts - this is also the use of modern technology
But here the important philosophical question would be important. Why violin music is the closest thing to new technologies, and no other
It can be said that scientists (the same Einstein) were fond of violin music. Then the violin is connected with mathematics - it's no coincidence that there are all quarters, eights, and so on.
One can think of the creation of a fund that finances research related to the use of violin music in computer technology, mathematics, physics, and so on.
You can organize negotiations with scientific and technical museums about placing expositions associated with violin music.
But all this would be well connected in a holistic concept and program of action.
Thank you for your support, Tatyana! It was to this goal that this news was posted. But I do not have experience in children's violins, so I need a detailed examination by experts who are closer to this topic. It is even more desirable to clarify the issue of value - is it really going to be much cheaper (if we compare not with the collection violins from Stradivarius, but with the usual ones).