Friends! I believe that we reached the level of discussion that allowed us to approach the solution of the most important task - the formulation of the definition of the festival - exactly what we need to communicate to the target audience in order to get a return in the form of an increase in the number of fans and income growth.
I propose to start the next draft definition
ViolinFest is a global project (and the company behind it), whose goal is to convey the beauty and depth of violin music. As well as related meanings, knowledge, interpretations and analogies to the minds and hearts of millions of people, companies and organizations in order to make their life and activities more meaningful, harmonious, pleasant and effective.
Probably, there are too many words here - but this is only the first attempt. I hope that by joint efforts we will be able to create a more concise, but at the same time comprehensive and in-depth definition.
ViolinFest is a global project (and the company behind it), whose goal is to convey through the beauty of violin music and the associated meanings of the philosophy of modern naturalism and high quality of life.
And what is "modern naturalism"?
A good question) This is a combination of naturalness (-naturalism) and activism (-sovremennaya).
Here that I put: the naturalness at different times is beautiful differently, several photos confirm this idea.
It is important that natural beauty is fashionable. Or it is important to create a fashion for a certain kind of natural beauty.
Good illustrations. But I think that it needs to be formulated somehow differently, so that it would be clearer.
In a modern beautiful naturalness?)
In my opinion, is not much clearerLet's try to say in essence, not beautiful.
Maybe you should not decipher the meanings behind the festival, especially in two words
We can say that the festival is looking for such meaningsAnd also by the search for how such meanings arise in other areas of activity (arts, sports, etc.)
And why do I think the reference to other types of art and sports is important? This is a signal, for example, for sponsors, that we are going to convert their fans into fans of classical music. And also as fans to attract people with progressive modern beliefs - for example, supporters of environmental protection.
Another good option is to hold an open international competition of composers on different types of works for violin in different combinations of duets, something like this -
Competition - it's difficult and besides the client to the competitions is bad. This does not mean that you should not try to convince him, but then you need to concentrate on finding arguments. But with what I fully agree - we must work with contemporary composers. Especially if we perceive young people as the target audience (I suggest actively discussing, perhaps, discussing whether this is so).
Academic music is perceived by many as obsolete because it is associated with the names of people who lived many centuries ago. If you can link it to the names of contemporaries and make an accent on it, then this will help break one of the most important stereotypes that hinder the solution of the global task.
I drew attention to an article on the influence of wine on cognitive abilities:
And because we are tying wine and violin music through the wine program of the festival, it turns out that you need to drink good wine for perception of violin music, and good wine develops cognitive abilities. There is one more argument in favor of this theory, which can be considered one of the main messages associated with the festival.
Olga several times rightly pointed to the multitude of semantic links between music and painting.
Continuing this logic, I remembered another form of art, where the role played by visual perception - architecture. It is no accident that many architectural structures are called "symphony in stone."
I propose the idea of the project - to appeal to the owners of the buildings, which are architectural masterpieces with calls to declare them symbols of the festival. And then each of these buildings can be associated with a musical product, which it represents (perhaps, from time to time, visitors will be able to hear it).
But there must be an important condition - the building should be built of environmentally friendly materials. (If we agree with the environmental component of the philosophy of the festival) ..
In this way, we will receive another unusual progression of the festival and related meanings around the world.
To consider the issue in this vein, the creative work of Gaudi is immediately recalled. That's really really a "symphony in stone"! His creations are very lively, extremely eco-friendly and as close to nature as possible! It is said that its construction technology can not be repeated and understood until now - it is so close to the natural structure of living organisms.
Geographically, this is Barcelona, Spain.
Gaudi is, of course, coolAnd it is interesting, what musical compositions can be matched to one or another of his masterpieces.
But I did not mean to limit this program to one city or country. Let different buildings in the world participate in such a program and prove their "musicality" (and at the same time, ecological)
Of course, I also do not propose to be limited to one architect (especially given that he is already dying) and one city.
But this is the most famous, and the very first thing that comes to mind.
With Gaudi, works with a high rate of performance, built on crescendo, involving performance in a few octaves, are associated.
By the way, traditional Spanish dances are also associated with him (for example, flamenco).
I agree that this is a very good example. And in principle (if the idea is accepted as a whole - I did not understand it from the discussion so far), it would be useful to start the list of "violin buildings" from some world famous object. Tolo its owners should be for.
I like the idea. But I would like to understand what can give the owner participation in such a list?
And what does this give the festival?
This gives the festival an expansion of the audience. It is an opportunity to mention the name of the festival in unexpected places - next to buildings that are not concert halls, but, let's say, offices, temples, residential doamami, etc.
For architects (if they are modern) - this is a certain distinctive sign that can attract additional customers.
For owners ... If the character of the building is such that the owner will be interested in attracting tourists, then we can talk about this effect. If not, just vanity. Plus, if the owner is a vioman, then it is important for him to be important because of the system of his values.
Here is another example in the subject: http://vivaldi-dom.ru/#main
In Yekaterinburg, developers are actively exploiting this topic.
Cooperation with them would have turned out quite well.
Yes, a really good example. And the correct words on their site are written
Smartie, I ask you to help correct the mistakes in the commentary.
In words, an example and a developer. And it's embarrassing to read, and it's not possible to fix it ((
And, by the way, Vivaldi "Seasons" sounded at a remarkable concert of the festival "8 seasons". This makes the building even closer to the festival
I wanted to continue the topic with the possible positioning of the festival as a competence center for the development of new technologies.
I drew attention to this article:
And what if you write down notes of violin music on DNAIt can lead to some new knowledge, technologies and senses
That's actually - a brilliant idea with a hit parade, I think. Why ViolinFest not become the initiator and organizer of the hit parade of violin music compositions? For example, based on the popular vote on the site ViloinFest? As for monetization, this is the topic of a separate big conversation. But we will take for the beginning such kind of the income, as sponsorship. If the festival can prove to potential sponsors that its audience will constantly grow around the world, and at the expense of young people, middle class, etc., then sponsorship money can be significant. And it will be sponsors of the festival, and not a separate concert. After all, how not to twist, one single concert can not have a large audience
Violinvision instead of Eurovision? It is important to attract participants from different countries to the vote. You can organize a spectacular international event from such a vote.
It seems to me that when we talk about this or that direction of development, it does not have to have anything to do with concerts. This can mean a connection at the level of meanings and signs. As, for example, in the case of a connection with nature. Music reflects the sounds of nature. The trees that the earth gives birth give life to the violin. There are many meanings that people can think about and discuss. And at some point, in addition to talking, there will also be sounds of music - but not necessarily music sounds at concerts - these can be musical fragments that will complement the discussion on the Internet. Or it will be the records that the professor will put in the audience of the University during the lecture. There are a lot of opportunities here, you should not limit them. The main thing is that it works to expand the audience. A large audience is the key to the interest of sponsors, and not otletnye events. And the sponsors need to be convinced that the audience will raspiratsya, and very quickly.Therefore it is very important to show that the audience of the festival will be many times larger than the audience of his concerts.Therefore, it is not in my opinion to exclude any opportunities that carry new meanings that may interest new categories of potential fans of violin music that could be attracted by some new ideas and ideas that show how violin music is deeper, more interesting and more unique than any other music .
For some reason, I missed this important message.
In fact, the interim summary is very logical. Thank you.
The question that arises in connection with this is the format of development. That is, going beyond the format of the concerts, we are immersed in the search for alternative formats in these areas. It's great.
Each direction is unique, and opens up scope for creativity and ideas.
Also, I propose, as an additional direction, to indicate synergy with the culture of winemaking and the use of wine and other winemaking products. Winemaking is a unique, with a special history and traditions direction. It has special unique specializations and special forms of use.
It would be great to continue the discussion in each direction.
This would greatly enhance the effectiveness of the discussion and the quality of ideas.
I think. That a general discussion is also necessary. Let's imagine that we come to a potential sponsor and he asks "Your festival is what"And it should be answered in three minutes so that it arouses interest and shows that the festival is capable of winning a huge audience - much more than just visitors to concerts.
Therefore, finding the image of the festival, which could be briefly formulated and on which one could build its positioning - the most important task
And about the wine, I completely agree. And one more area, which in my opinion is worth paying attention to is the contribution of the festival to the development of modern technologies (something that we began to discuss recently).
In general, I must say that the change in my attitude towards the tasks that we must solve for the festival was influenced by K2M when they said that they do not want us to invite doctors to discuss and focus on medical topics, but rather concentrate on the question of how Ensure a broad influx of patients (read: platform audience).
Similarly, for festivals, we should focus not so much on the organization of concerts (that the festival itself can do), how much on the call and large-scale expansion of the audience. And for this we need a new approach. And it is here, beyond the competence of customers crowdsourcing and can show its strength.
Interim summarizing is very useful!
Of the above-mentioned lines about the second-ecological line - I see a weak spot here in the fact that there are no concerts in the open air, among nature (I remember that there was such a refusal from VF). Against the backdrop of many performances of famous concerts and even performances of operas in the open air, in parks, etc. - this is already non-winning.
It would be fair if the activities of the festival were limited to concerts. But the corner in the botanical garden, where trees and shrubs grow, giving life to the great violin and its divine sounds (and excursions around the garden on these topics) - this can also be the activity of the festival. Disputes on the Internet, the press, during events about how to catch the sounds of nature and its pristine beauty in violin music can also be an activity of the festival. Just like books. Exhibitions, etc.