And what about farthers
They need advices on the health of kids quite often as well. Especially after divorce.
Maybe we should focus on young parents in general
There is such a thought. Moms are mostly women
Women mostly like to go shopping. Can not large international trading networks (primarily those aimed at mothers and children) become a channel for disseminating information about K2M? For example, together with a check for a purchase, issue some K2M promotional code
Among possible candidates to me come Mother Care and Hamleys. But, for sure, the list is much larger.
Before setting forth my new idea, I will make a reservation that I am not 100% sure of its ethics. When we talk about counseling for adults or adolescents, strict adherence to medical secrecy is absolutely necessary. But if we are talking about advising a baby, maybe, his mom's advice (with the consent of the mom herself, of course) can be made public and open
This will be a public example that many other mothers may be interested in. And decided to take such a step, my mother will get consultations for free.
But here remains an important ethical question: can mother disclose information about the health of her, say, a month-old baby. Because in 30 years the child can say: why on earth did a lot of people find out that I had colic? Maybe I'm exaggerating, but I see this decision in the marketing plan as a winning one, but I do not know how ethically.
This is a very interesting proposal.
Certainly there are moms, who are concerned about the confidentiality of information about the health of the child. But there are several examples that prove that the other mummies are the majority: Program Let They Say + Male / Female Show on Channel 1. In these programs, the most intimate details of people's lives, including children, are exposed for show.
And also different activities of young mothers - competitions from diapers, children's jewelry brands, clothing brands, where photos and personal data of children are sent.
In addition, there are many forums where sickness stories and photographs of child extracts are downloaded.
There is one more point: In China, as is known, introduce a rating system for all citizens of the country. Orientalists in this regard say that historically it happened that the inhabitants of the Middle Kingdom are not particularly zamorocheny on the privacy of private life. Therefore, through this move, you can try to go to Asia.
The fact that you can find such mothers, I have no doubt. The question is, can they be entrusted to manage personal information about their children, even small ones. And this is not a legal, but an ethical question. Probably, this is an occasion for the work of the Ethics Committee.
The idea of Asia is interesting. My attention was attracted to this article: http://www.forbes.ru/karera-i-svoy-biznes/347879-russkie-v-laose-kak-prodat-tehnologiyu-v-stranu-gde-net-deneg
Perhaps, K2M should pay attention to countries like Laos. And in general, partnership with this project can be promising, because it is directly related to medicine.
I propose this approach to the solution of the ethical question. By analogy with the legal: everything that is not forbidden is allowed.
That is, it is perfectly logical to ban certain outstanding things from the list, and leave the rest at the discretion of prudent moms. Issue warnings about borderline cases. Create ethical recommendations and cases - which topics should be discussed publicly, and which should not be advertised.
There will be "moms-trolls", but I think they will be miserable. And in case of abnormal behavior, they can be blocked.
Perhaps I did not explain very clearly what I mean. In my opinion, the platform should, from the very first steps, demonstrate increased attention to ethical issues (given that telemedicine has not raised many ethical issues due to its very short history). Such an emphasis on ethical issues will make the platform the ideological leader of the industry.
Returning to the topic under discussion. Let her mother be prudent, but does she have the right to dispose of personal information about her child's health, let him be one month or one week old? Probably, this question can be answered positively, but the Ethics Committee, in my opinion, should disclose the reasons why the mother is given such a right. In addition, probably, it is necessary to approve the list of information about the health of the baby, which can not be made public under any circumstances, regardless of the opinion of the mother. For example, the delay in mental development, since such information after many years hypothetically can interfere with his career. About colds and colic without problems, you can tell, of course, if your mother does not mind.
The emphasis on caring for an ethical component must be compulsory, I fully agree with this. But over the list of such information should work well. After all, the disease can be cured only by naming it.
You can enter restrictions on the tone of statements (rude, offensive, etc.) when discussing a topic or in general to limit the access to public discussion in a number of cases. But the topic itself should be formulated in medical terms in an exhaustive way.
Publicity does not necessarily involve the disclosure of all data. Consultation can be considered public without specifying the real names of the parent and the child?
Theoretically, of course, you can not specify names. But will the marketing effect be lost because of this? It's quite another thing, if it's about a specific mother of Maria Sidorova, who has two children: Seryozha and Dasha. Serezha often has a cold, Dasha has an allergy ... And it would be nice if Mary would blog (you can directly on the platform site).
I'm not bothered by rude statements. The ethical problem I see is that if the mother is given the right to publicly talk about the health of the child, then this can somehow interfere with his future (work, personal life) after many years. Or just be personally unpleasant to him when he finds out about it. Therefore, some restrictions and assurances are needed.
Mother has such a right.
If the platform artificially restricts it, it may not please the mother.
Central Asia - mothers. They consider themselves reasonable and adequate. If initially to say that the platform is limited by some rights of mothers, even with the purpose of caring about the future of their children, it can strongly repel.
For example, I'm not sure that my mother already has this right. The mother is responsible for ensuring that her child has grown up healthy and happy (including mentally). Legislation in many countries even presupposes "taking away" the child from the mother, if she treats him improperly.
However, as I said, here in my opinion the issue is not legal, but ethical.
Telemedicine is a previously unprecedented phenomenon due to the fact that "doctor's reception" does not take place in the office, but on the Internet. And K2M, in my opinion, should demonstrate that it takes very seriously all emerging ethical issues, even in small things. And if she takes a decision with a non-obvious ethical interpretation, she must be able to explain it and identify the limitations under which the decision will act.
If K2M does not do this itself, then there will be its critics and then have to defend themselves. And this is not the best situation.
As for the impact on Central Asia, it will be minimal, because it can be about making stories with two or three mothers (for example, Russian, Vietnamese and Canadian - or some other to show the diversity). But even if we are talking about the destinies of only two or three children, they can not help but be a preldlament of platform care. And the platform should show that it has taken reasonable steps to ensure that such publicity does not become a problem for these children in the future. Special agreement of these mothers - it is necessary (perhaps, their fathers too). But in addition, it also requires certain restrictions on the nature of the information disclosed, for example, in the form of the premoderation of the posts of these mothers.
The mother is responsible for ensuring that her child has grown up healthy and happy (including mentally).
Accordingly, if a child has health problems, then she chooses the way to solve them. If in order to solve the problems of the child, it is necessary to disclose information about his health, she does so.
There are many cases where for charitable gatherings the mother discovers all information about the disease and adds emotional details.
After all, in this case, more people will donate money, and the child can be cured better. In this case also.
But in this case, the discovery of information will not help the child's health. It can spend mother's motherlessness, perhaps, to bring her some money.
I'm really only for publicity for marketing purposes. But I would like to precede such publications with a notification that before the publicity was allowed, some work was done to investigate the ethical aspects of such a resolution and this ethically responsible decision, because not any mothers were invited and reasonable restrictions were introduced, Taking into account the possible interests of the child. In my opinion, every opportunity should be used to emphasize how deep the platform is working on all issues of an ethical nature. In my opinion, this should strengthen confidence in it.
In this case, the care of the child should be positioned as a continuation of the care of the mother about the child, and not opposed to one another. Because in this form it is possible to interpret the platform's concern for the child in the form of protection against inappropriate actions by the mother.
And this is not a single mother will not like.
It's not about caring for a child, it's about caring for a person (big or small) in general. This is about the fact that in any case, whether it is a question of treating a child, an old man. Women, men, dogs or cats, the platform is guided by the principle of "do no harm" and therefore pays an emphatically increased attention to all ethical issues, and the addressees of this message must be doctors and authorities and patients, including moms, dads, grandparents. It will confuse, but the lack of it will confuse even more.
In the case of a broad interpretation, the discussion of the issue goes beyond the topic in which we are discussing this issue :)
But in what ways can this principle be propagated?
We are discussing the common goal of making the platform a success. The breakdown into individual questions is of an auxiliary nature.
I think that whenever a decision implemented on the platform deals with ethical issues, a disclaimer should be published explaining the reasons why the Ethics Committee has made just such an implementation and the restrictions that have been made. For example, how the rights of the child were taken into account, if we talk about this case.
Parents already and so officially are the official representatives of the child before his majority - in a nutshell, this is the case in all countries. Another question is that in different countries, age is considered to be of legal age. This, too, will have to be taken into account somehow.
How will the first parents-clients or their relatives know about such a package of services for moms? Will they be mothers in one country or several?
It is easier to answer the last question. In my opinion, should be in several, because the project from the very beginning should position itself as global.
That's how they find out - the question is more complicated. Are there, for example, popular mom bloggers read by other moms
Or, maybe, it is more correct to focus not on mothers, but on pregnant women. There are channels for rapid dissemination of information among them
Or pay attention to dads - how to catch themPerhaps, it is necessary to place advertisements in sports bars, for example
Tatyana, I will raise the task you set - what can be of interest to P & G and other companies? Can P & G view K2M as yet another promotion channel? We will try to draw up a program of cooperation.
I think that to attract both P & G, and other similar companies, you can only one - a very large audience that could become an audience for the sale of their goods. Or at least the plans to win such an audience.
That is, K2M in my opinion should say: look, I have (for example) a plan to attract one million mothers from ten countries during the year. And for three (five) years I have even more ambitious plans. And we will achieve this at the expense of such and such factors. But what factors - we must come up with